For those of you who haven’t used it before, the Conversion Optimizer is an AdWords feature that manages your advertising costs around specific conversion goals. Just like some of the SEM bid managers out there, you input a desired Cost Per Action (CPA), and then the system changes your bids at the keyword level to meet that goal. Usually, if a keyword is not reaching it’s desired CPA, bid management systems will begin lowering the bid until either the cost is low enough to reach the dollar goal or lowers it to the point that it won’t show anymore and not waste any of your budget. Conversely, if a keyword is far exceeding its CPA goal, the system will raise your bids in order to get higher positions and more clicks to capitalize on these high performing terms. Google’s tool stands out as it uses back end data that you don’t have access to in order to determine the best bids. … [Read more...] about Crucial Firefox Plugins For SEM Professionals; Put Google To Work To Meet CPA Goals
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In iMacro, open #Current.imm, or any macro. It does not matter because you will give your macro its own name. Select Edit then Edit Macro. Paste your macro into the editor. Instead of the Save button, click on the disk icon – . Name your macro #Fortune.imm. … [Read more...] about How To Build A Macro To Download Webpages With Excel
If you get no results, check a larger sample of pages in this matter. If you find a high percentage of pages not getting indexed. you’ll need to do some more troubleshooting to try to determine the reason they are not getting indexed such as navigation links that are not being followed, pages excluded by robots.txt (more below), issues with URL’s, or other problems. … [Read more...] about How To Improve Organic Search Results With A Simple Site Audit
Another similarity is that the iPad depends on the iTunes marketplace for apps. I suspect that Chrome will grow more as its own Chrome Web Store develops more apps within it. I also suspect Chrome might become more acceptable to some people if it grew some more native utilities and added things you expect from an actual computer - better file navigation, better visual displays. … [Read more...] about The Google Chrome OS Cr-48 Notebook
Now imagine that your Google Plus Circles could engage in friend relationship management, being better at self organizing by grouping people whom you add to your Google Plus Account by whether they are co-workers, or if they live nearby, or the kind of company they work for, or the school that they went to or many other ways that might make circle management smarter and a little more fun. Now imagine that the technology behind that involves the use of intelligent social media agents that keep an eye on the social activity of your contacts. … [Read more...] about Highlighted Search, YouTube Sliders, and Intelligent Social Media Agents?