This past October, an Official Google Blog post, What we’re driving at, introduced Google’s efforts to bring self driving cars to the world. The post told us: So we have developed technology for cars that can drive themselves. Our automated cars, manned by trained operators, just drove from our Mountain View campus to our Santa Monica office and on to Hollywood Boulevard. They’ve driven down Lombard Street, crossed the Golden Gate bridge, navigated the Pacific Coast Highway, and even made it all the way around Lake Tahoe. All in all, our self-driving cars have logged over 140,000 miles. We think this is a first in robotics research. We were told about some of the technology and the technicians behind these cars, and the safety considerations involved in the efforts, as well as the potential of this effort to reduce accidents significantly as well as increasing car sharing. Last October and again last week, the US patent office recorded the assignment of a good … [Read more...] about Google Self Driving Cars Get Jumpstart from IBM Patents
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I had a great time delivering the keynote one time at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, "Keep your hands up if you check your results at least once a day." Every hand went down. Why is this so? Having an analytics system and not using it regularly is like having an extra car in your garage that you don't drive. What is stopping us from using these numbers that we generate every minute of every day?I don't know for sure, but I think there are a few reasons. Some marketers think they can skate through to retirement without really adapting to the Internet. Others might feel like they just don't know how to do it and it's too scary to learn. But every year, I think those groups become more and more of a minority.I think the real problem is that marketing analytics are still too hard … [Read more...] about Do you know how to calculate your conversion rate?
That’s exactly what several scientists and researchers tried to do: figure out how much CO2 is emitted from performing a search on Google. Here’s what the Times Online said over the weekend in summarizing these estimates: Performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea, according to new research. While millions of people tap into Google without considering the environment, a typical search generates about 7g of CO2 Boiling a kettle generates about 15g. “Google operates huge data centres around the world that consume a great deal of power,” said Alex Wissner-Gross, a Harvard University physicist whose research on the environmental impact of computing is due out soon. “A Google search has a definite environmental impact.” The issue is how much energy is used by Google’s data centers, which process search queries from all over the globe. … [Read more...] about Calculating The Carbon Footprint Of A Google Search
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
We all know that from Black Friday to New Years merchants offer excellent deals that have customers shopping like mad for their loved ones (and perhaps for themselves). However, as soon as the holiday season ends, the sales are bound to take a nosedive. Just like 2017 holiday-season proved as a record-breaker in e-commerce sales, the 2018 holiday-season had strong online sales growth across channels. Let’s have a look at the data provided by eMarketer, where it shows how U.S. online businesses performed in November and December, particularly from 2015 to 2018. Source: Data via eMarketer The 2018 holiday season featured 32 days between Thanksgiving and Christmas, with Cyber Monday being the key performer of all the biggest online shopping days. Also, a study conducted by Shopify revealed that ‘December is expected to outperform November with a projected sales of approximately $7 billion.’ Source: Data via Adobe Analytics, Statista, and … [Read more...] about Post-Holiday Sales Slump: 11 Effective Ways To Overcome It