The strategy – cleaning out We started with a link audit, where we mapped their backlinks by patterns. We looked at all of their anchor text backlinks, and disavowed them all. … [Read more...] about Case Study: A Penguin 4.0 Recovery
But even if you don’t, consider making an effort to get in front of audiences that could help your customer shine. If you’re a video software company with a bakery customer, don’t just seek publicity on marketing sites. Look for websites and magazines that serve the bakery industry, or try to get your case study featured on the local news, where this bakery’s customers are the target audience. … [Read more...] about Creating a Case Study that Converts
Your main site and your microsite are related; they are targeting the same audience and are going after similar keywords. Your microsite is ranking and as a result getting organic traffic that is of value to you. You find yourself having to repurpose content for the microsite to avoid a penalty. In your analytics, you see your microsite as one of the top referrers to the main site and vice versa. You find yourself reporting on two websites separately and then adding up the numbers to see the overall performance. … [Read more...] about How to Seamlessly Merge a Microsite for Improved Rankings [Case Study]
With thousands of links to check, I implemented a multi-phase approach. I wanted several sets of eyeballs on the links, including key people at my client's company. What I might see as potentially spammy, they might see as an older and valuable link (based on knowledge of their own industry). I'm aggressive with my Penguin approach, but I don't like collateral damage. And that's especially the case when my client didn't have the luxury of many quality links. I didn't want them to lose any "good" links. … [Read more...] about A Penguin Recovery During a Panda Update, and the Disavow Tool Works [Case Study]
After haggling a bit, the school insisted on paying me anyway and more than 70 students signed up for my class. It was clear in the syllabus description of the course, but I am equally sure most of the prospective students didn’t read the syllabus and just thought they were going to be able to play around in the social network for a semester and think they were doing some marketing. They were wrong. … [Read more...] about Case Study: How Long Does It Take to See Organic Search Results?