The world praised Oreo last year when it “won” the Super Bowl with that clever tweet that “newsjacked” the Super Bowl, and many brands have tried to replicate Oreo’s success since then during events that capture the nation’s (and world’s) attention. But as brands continue to adopt real-time marketing, there’s always a risk of going too far and potentially alienating some consumers. That seems to be the case with Monday night’s college football BCS title game. Florida State beat Auburn with a thrilling, last-minute touchdown that wrapped up what a lot of sports fans say was one of the best football games they’ve seen. And that’s when Denny’s Restaurants got clever on Twitter. Shortly after the game ended, Denny’s tweeted a message to Auburn fans telling them they still have “47 chances to win on the way home” from Pasadena (where the game was played), and offering a map of all the Denny’s … [Read more...] about Did Denny’s Win The BCS Title Game On Twitter, Or Did It Go Too Far?
Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad. I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head. Deep breath… As the paid search space increases in ‘top-heaviness’, as organic results get pushed further off the first SERP, as the Knowledge Graph scrapes more and more publisher content and continues to make it pointless to click through to a website, and as our longstanding feelings of unfairness over Google’s monopoly and tax balance become more acute, now more than ever we feel there should be another, viable search engine alternative. There was a point not that long ago … [Read more...] about Say goodbye to Google: 14 alternative search engines
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.” As far as I knew, it was a small, scrappy start-up that had nevertheless managed to make its mark in the world of search, dominated as it is by the vast and all-knowing Google. Frustration with Google might be at a high at the moment with tax-dodging, increasing dominance of search (and now the mobile web) and removing ads on the right hand side at the expense of organic search results. Therefore I was intrigued by the comments from DuckDuckGo fans on Jason Tabeling’s article on whether you should be paying more attention to DuckDuckGo, urging people to switch to DuckDuckGo and discover the ‘real internet’. How would searches from such a small engine stack up against Google’s, in everyday situations? Would using DuckDuckGo be an exercise in frustration, or a … [Read more...] about Going over to the duck side: a week using DuckDuckGo
2017 is here, and with it comes another year of awesome digital marketing conferences. Attending even one can help you keep up on cutting-edge industry news and innovation. And as workers in a digital world, face-to-face conferences can be a refreshing break from the norm. It’s still early days, but here are 37 conferences (for a start) that you won’t want to miss in 2017: January Affiliate Summit West What: The performance marketing industry’s premier global event. Where: Las Vegas, NV When: January 15-17, 2017 Email Insider Summit: Europe What: Mornings include keynotes, case studies, and panels from top minds in the industry. Afternoons are networking opportunities during exciting outings. Where: The Alps When: January 30 – February 2, 2017 SUPERWEEK Hungary 2017 What: An annual gathering of digital marketing professionals, analysts, and thought leaders in the measurement industry. Where: Budapest, Hungary When: January 30 – February 3, 2017 February … [Read more...] about 37 Digital Marketing Conferences You Won’t Want to Miss in 2017
This week, we've got the latest on a strange glitch appearing in Google's mobile search, a new beta search engine launched by Creative Commons, and the decline of brand hashtags in Super Bowl ads. Plus, a new report has indicated that consumers don't find the vast majority of brands meaningful; and Google reveals that custom 404 pages are not beneficial to SEO. Google's mobile search glitches, indexes desktop sites If you've been keeping an ear to the ground - or the Twittersphere - in the world of Google SEO, you might have heard that strange things have been happening with Google's mobile index over the past few days. Last week and early this week, some astute observers noticed that Google's mobile search was indexing desktop websites where it would normally be indexing the mobile version of that site. The suddenness of the switch, coming on the heels of Google's newly-implemented penalty for intrusive mobile interstitials and ahead of its planned rollout of a mobile-first search … [Read more...] about Five most interesting search news stories of the week