There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of eyes on your account can be a great way to get out of the slump. We’ve recently performed several of these perspective-rounds at White Shark Media and came up with nine optimizations that you will be able to perform in your AdWords account immediately regardless of skill level. As with any task, the hardest thing about it is to actually get started. That is why I have created a list beginning with three basic tasks that you can start implementing immediately. This list is designed to start you off on the right track and get you in the right mindset to for the more difficult areas. 1) Start a New Ad Experiment in All Major Ad Groups [Basic] When starting off with the basics you can’t get past ad testing. Ad testing is monumental to AdWords success and even though it’s listed as a basic tip, it doesn’t … [Read more...] about 9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews
Challenge 5 a use a checking account
Mobile internet has made people’s lives easier, enabling them to access information and complete their tasks on the go. As of 2015, 52.7% of the world’s mobile phone users accessed the internet through their mobile phones. Statista predicts that the figure will grow to 61.2% by 2018. These are significant numbers and, as a marketer, you need to adapt to these changing trends in mobile user behavior. This means that you will need to alter your website and marketing strategy to accommodate the mobile internet user. Now the question arises on how you should do this. For starters, your brand should be discoverable to these users and your website should provide them with what they need. This is where SEO comes in. Effective mobile SEO tactics are crucial when you want to get ahead of your competitors and want to improve your site ranking on search engines. However, mobile SEO comes with its own set of challenges and even the most seasoned marketers can get it wrong. The good … [Read more...] about Biggest Mobile SEO Challenges and How to Overcome Them
Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account, overspending on underperforming keywords will happen. This leads to bloat, account entropy, and inefficient performance. To reduce the chances of account underperformance, our agency implements a keyword classification system that incorporates manual alerts and automated rules to your PPC account management process. This allows us to bid intelligently and ensure that advertising dollars are spent in the most efficient way possible. The engine that drives a keyword classification system is focused on three main tasks: segmenting, classifying, and labeling. Laying The Groundwork For a lot of account managers, identifying various levels of keyword performance is a simple mental process. They take mental inventory of how various keywords perform, assess which of those keywords are top, mid, and lower level performers, then optimize accordingly. … [Read more...] about Using Keyword Classification For PPC Account Management
Content marketers need rich media like baseball players need bats and gloves. It’s an essential part of any campaign, and here’s why everyone should be taking advantage. Go Where Your Audience Lives Online Thanks to the internet, the “build it and they will come” philosophy of engaging content no longer applies. You need to find where your audience congregates online — particularly their favorite social platforms — and develop rich media solutions to target users on those channels. If you don’t come to them first, they’ll have little to no reason to engage with your brand later. Rich media — including infographics, interactives, and white papers — allows you to build marketing campaigns with highly targeted visuals that cater to what users want to see on a given social media outlet. Have you noticed your target audience is mostly outside the United States and spends a lot of time on YouTube? Since 80 percent of … [Read more...] about Why Content Marketers Need to Use Rich Media
According to a recently released white paper by the Local Search Association (LSA) on co-op advertising programs, titled, “Breaking through the Co-op Clutter,” estimates of unused or unclaimed co-op dollars range from $14 billion to $35 billion. Even on the low end of that range, that’s a lot of cash. Estimates of the total co-op dollar amount available varies between $36 billion to $70 billion, which would place unclaimed value at between 39 and 50 percent. What’s also revealing is how co-op dollars are being used. According to Brandmuscle’s State of Local Marketing report, 64 percent of all co-op spend is in traditional advertising such as newspapers, radio and direct mail. Yet while about the same number of businesses use digital advertising (68 percent) as traditional advertising (69 percent), digital advertising only accounts for 16 percent of co-op spend. Source: Brandmuscle’s State of Local Marketing Report A survey by Manta and LSA reported … [Read more...] about Why is free money that can be used on local search marketing being left on the table?