At the beginning of May, Facebook held its yearly F8 conference. This conference is where Facebook discusses the overall future of the platform and unveils its upcoming developments and features to developers, entrepreneurs, and other professionals.This year, Facebook announced a number of improvements to its Messenger service, as well as new, marketing-focused features.These changes and additions to the messaging platform are important to examine, particularly with regards to how they’ll impact our existing marketing efforts.Let’s see what’s coming to Facebook Messenger and how we can begin preparing and strategizing for these changes.1. Messenger Desktop AppThis is perhaps the least important update, but still worth mentioning. Facebook is creating a desktop app for Messenger.The reason I don’t find this change that life-changing for businesses is because you can already use Messenger on a desktop device. Simply log into Facebook and head over to your … [Read more...] about How to Prepare for 5 Changes Coming to Facebook Messenger
Change 4 life
Normally, I don’t believe in New Year’s resolutions. The implication is that you only improve yourself once a year, often on a problem that has persisted for most of the year prior. In digital, we already know we can’t work like that. We have to improve ourselves and our tactics constantly throughout the year. We can’t guest post and article spam all of 2014, knowing it’s a problem, and then just resolve to change it at the new year. But I’m trying something different this year — maybe because SEO is a different beast with different problems, or maybe because I’ve been getting soft and complacent. Who knows? We all signed an implicit pledge when we started working in digital to make the web the best place possible, and there are some things I realized I either need to change or should have been doing all along in order to do that. So let’s give this New Year’s resolution thing a try. Resolution #1: I Will Stop Obsessing Over … [Read more...] about My 4 New Year’s Resolutions For A New Year Of SEO
Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. How many times have you heard that “content is king!”? Here at Search Engine Journal, I always read about the importance of content almost all the time—and I agree! Content. Is. Important. It’s so important that you shouldn’t treat it as a commodity. In fact, Scott Abel believes that you should manage your content as a business asset. So, if you’re having content issues, it only means one thing: You’re not treating your content well. Introducing: Content Strategy for the Web Content marketing became an it thing since Google decided to release all the Penguins and the Pandas in the wild. There’s nothing wrong with content marketing. In fact, every brand must include it in their online marketing mix. Joe Pulizzi, found of Content Marketing Institute (and recent Marketing Nerds guest), defines content marketing as: The strategic marketing … [Read more...] about 4 Content Strategy Tips For Substance & Structure
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code? Well, regardless of the actual timing, Penguin 4.0 isn’t far away. There hasn’t been an official Penguin update, for over a year now. The last confirmed update was October 14, 2014. Webmaster trends analyst Gary Illyes was quoted as saying: “The new Penguin update will make webmaster’s life easier a bit and for most people it will make it a delight.” If that gives you a warm and fuzzy feeling, think about this; The new algorithm could make life easier for “most” people, but what about the other 49.9%? That leaves a large pool of people who will potentially be unaffected or less than delighted. In fact, some people will lose their businesses altogether and go bankrupt, if history is any … [Read more...] about Is Penguin 4.0 coming in March 2016?
I’ve watched four such mistakes happen recently. These sites were honestly attempting to follow SEO best practices, but they were penalized. Why? I’ll explain all. It is worth noting that I wrote this article based on a real-life experience, so this isn’t pie-in-the-sky theory. Each point that I discuss below is tied to a real life ranking problem. Each example that I discuss is connected a to a real-life online business. (However, company details have been changed to protect their identities.) A Disclaimer: If you find any points of connection between your site and the examples, don’t panic. Millions of sites have affiliate programs. Millions of companies engage in cozy relationships. Just because you share a commonality does not mean that you’re careening for a penalty. 1. Link-Leveraged Business Relationships The problem explained: Many businesses create relationships with other businesses. As a way of cementing the relationship, the businesses offer to … [Read more...] about 4 Easy & Honest SEO Mistakes That Could Penalize Your Site