There’s no time like the present. So go back to your depository of ideas, and begin working on your next valuable addition. Cultivate and improve it. Then unfold the word. All the while you need to be managing your brand’s appearance on social media and sticking on top of news and stories that might influence your clients. … [Read more...] about SEO and Content Marketing Tips for Small Businesses
Change content when hover
@akebrattberg Might you be referring to hover-over info for Segments and Tags on profiles? Here's a gif! -SS pic.twitter.com/ca5EAaDSdy … [Read more...] about Why companies create content – part three: to answer customer questions
One of the things that I’m also looking to do now that I’m playing with ad words and re-targeting is now I’m able to realize, and tagging, that if I say someone has scrolled 75% of the way down, then I can put them into a custom audience. I can set up a pixel to put them into a custom audience into Facebook, into Twitter. I’ll say this tag will just continue to build me an audience of people who got that far through the content. … [Read more...] about #MarketingNerds: Identifying Evergreen Content SEJ
Grammarly Text is a huge part of content creation, so it is it important to make sure your writing is top-notch from the start. Grammarly, as the name suggests, helps you learn how to write better by pointing out any spelling and grammar mistakes in written text. The Microsoft plugin is fantastic for checking Word documents and emails on Outlook, and you can also use the Chrome extension for any online content. The only downside is that you need to pay for a premium account to see any advanced mistakes, but the free version is still great for keeping an eye on the basics. … [Read more...] about 12 Content Marketing Tools to Improve Your Productivity
Our brains process images 60,000x faster than text. After three days, customers still retain 65% of visual stimuli versus just 10% of auditory stimuli. Consumers are 80% more willing to engage with content that includes relevant images. Content with relevant images earn 94% more views than content without images. Images are the most important deciding factor when making a purchase, according to 93% of consumers. … [Read more...] about Can Visual Search Change SEO for E-Commerce?