Change google language
As we covered last week, Google’s search results for a search on “santorum” have gotten a lot cleaner recently. The change was featured on The Rachel Maddow Show last night, and Search Engine Land’s coverage got a big shout-out. The clip is below, as well as an update on all things Santorum and Google. Santorum himself is finally number one, and that SafeSearch change Google made turns out not to be so safe. Maddow Covers The Santorum Shuffle “Spreading Santorum” Drops At Google is our story from last week and provides all the background about how the “Speading Santorum” site — created as a protest years ago against Rick Santorum’s anti-homosexual views — was dropped from the top results at Google in a search for “santorum,” after being listed that way for years. Maddow covered the change (thanks for the tip, John!) in this segment on her show: Search Engine Land Gets A Cameo About two minutes in, Search … [Read more...] about Santorum’s Changing “Google Problem” — & Search Engine Land — Make The Rachel Maddow Show
UK prime minister David Cameron unveiled a wide-range of efforts today to protect children against pornography on the Internet. A significant part of his speech attacked the search engines of Google, Bing and Yahoo for not doing enough and demanding changes by October. Below is Cameron’s speech, which I’ve annotated with observations on how difficult the things he demands might or might not be to implement. Search Engine Already “Deter” But How Can’t Be Said Cameron starts out somewhat softly, saying that the major search engines are already involved in a “major campaign” to “deter” people searching for child porn, but that he can’t give more details about what’s being done: The internet service providers and the search engine companies have a vital role to play and we have already reached a number of important agreements with them. A new UK-US taskforce is being formed to lead a global alliance with the big players in … [Read more...] about UK Prime Minister Attacks Google, Bing & Yahoo On Child Porn, Demands Better Efforts By October
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Google is actually a player in auto translating content. I saw this first with Google Play when they added auto translation of app descriptions, and lately I’ve seen this again in the Chrome web store. The more interesting thing I have noticed is that this translation seems almost human, at least much closer to human than what I am used to seeing on Google Translate online. But what does this all mean? Let’s start with an overview and move on to the implications. Overview: Google Translated Content This is a brief overview of translated content, search marketers and Google – or how Yiddish did became so popular online lately. The cost of writing content is probably the major hurdle for a website that wishes to expand and … [Read more...] about Does Google Have A Secret “Google Translate” Service?
Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the […] Pigeon: Search Engine Land’s Name For The New Google Local Search Update Last night, Google released a pretty significant local search algorithm update. Google told us there was no internal name for the update but now that we see that this update was fairly significant, so we decided to give it a name: Pigeon. Pigeon is the name we decided on because this is a local search […] Google Quick Answers Adds Images Google’s quick answer results have recently added images to some of the answers. Alex Chitu spotted … [Read more...] about Google Local Pigeon Update & AdWords Dynamic Sitelinks
In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients’ search results as returned within different localities or a normal consumer who wants to see results localized to your next travel destination, the removal of this search tool significantly limits the ability to see the SERP world beyond your own city or country. Today’s post will provide ways to show localized search results despite Google’s removal of the search tool. What Does Google Say? As Google told Search Engine Land, the company maintains that the location search filter “was getting very little usage,” so they removed it. Could it be they removed the search tool but retained the ability via an … [Read more...] about How To Localize Google Search Results
Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google describes as mobile micro-moments — the key points of time when a user is interacting with their mobile device because they want to know something, go somewhere, do something or buy something. As marketers, measuring mobile moments that matter — by understanding and optimizing mobile traffic, mobile engagement, mobile conversion and mobile revenue — is critical to developing a successful mobile-first strategy that improves performance. Consider the four statistics below; By 2019, mobile ad spending is expected to increase to $195.55 billion, and mobile ads will account for 70.1 percent of all digital advertising, Source: … [Read more...] about Google’s shift to mobile-first: mobile moments that matter
On Inside Search, Google shared their 15th birthday with the world, announcing changes to their search algorithm and search experience. This was celebrated at a press conference held on September 26th 2013, where they discussed the launch of a new search algorithm, code named Hummingbird. The launch of a new algorithm shocked the online marketing world, especially as this algorithm has already been live on Google.com for at least 30 days. So what do we know about this new algorithm, Hummingbird? Let’s start with the information shared by Google on their blog. They start by discussing improvements to their Knowledge Graph, making it easier and quicker for people to access answers to their questions. “ You can pull up your phone and say to Google: “Tell me about Impressionist artists.” You’ll see who the artists are, and you can dive in to learn more about each of them and explore their most famous works.” According to Google, this search algorithm is … [Read more...] about Google Hummingbird & What it Means for Online Marketers & SEO
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?