Change google language
As we covered last week, Google’s search results for a search on “santorum” have gotten a lot cleaner recently. The change was featured on The Rachel Maddow Show last night, and Search Engine Land’s coverage got a big shout-out. The clip is below, as well as an update on all things Santorum and Google. Santorum himself is finally number one, and that SafeSearch change Google made turns out not to be so safe. Maddow Covers The Santorum Shuffle “Spreading Santorum” Drops At Google is our story from last week and provides all the background about how the “Speading Santorum” site — created as a protest years ago against Rick Santorum’s anti-homosexual views — was dropped from the top results at Google in a search for “santorum,” after being listed that way for years. Maddow covered the change (thanks for the tip, John!) in this segment on her show: Search Engine Land Gets A Cameo About two minutes in, Search … [Read more...] about Santorum’s Changing “Google Problem” — & Search Engine Land — Make The Rachel Maddow Show
On Inside Search, Google shared their 15th birthday with the world, announcing changes to their search algorithm and search experience. This was celebrated at a press conference held on September 26th 2013, where they discussed the launch of a new search algorithm, code named Hummingbird. The launch of a new algorithm shocked the online marketing world, especially as this algorithm has already been live on Google.com for at least 30 days. So what do we know about this new algorithm, Hummingbird? Let’s start with the information shared by Google on their blog. They start by discussing improvements to their Knowledge Graph, making it easier and quicker for people to access answers to their questions. “ You can pull up your phone and say to Google: “Tell me about Impressionist artists.” You’ll see who the artists are, and you can dive in to learn more about each of them and explore their most famous works.” According to Google, this search algorithm is … [Read more...] about Google Hummingbird & What it Means for Online Marketers & SEO
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?