Google didn't like that the SEO community was going with the Florida 2 name, so they decided to tweet out that they are going to be calling it the "March 2019 Core Update." Can they do that? Google's Search Liaison account posted on Twitter: Google said they get it why it is useful to name some updates and they said "our name for this update is March 2019 Core Update." Why did they name it this? They said they "think this helps avoid confusion; it tells you the type of update it was and when it happened."Can they renamed updates given by the SEO community? Well, they did it with the Panda update - we originally called it the Farmer update and they renamed it to Panda.The Panda update targeted content farms, so early on the community named it the farmer update. Google then changed the name to the Panda update.If you ask anyone if they heard of the Farmer update - they'd most likely say no. But I'd be surprised if any SEO didn't hear of the Panda update.Here is more from Danny on the … [Read more...] about Google Names The 3/12 Update The “March 2019 Core Update”
Change google name
Dr. Geoff Bell*, a dentist in Carlsbad, CA (you’re welcome Doc), has a problem child – his son. Things had been going well. People hadn’t been flossing (I’m looking at you, dear reader), he was ranking #1 for “Carlsbad root planing” and business was booming. Then Junior had to go get a dentistry degree and decide to join the family business. And because Junior has a bit of an ego, the decision was made to change the name from “Geoff Bell, DDS” to “Bell Family Dental”. No big deal right? Wrong. There are plenty of complications in changing a business’ name. Many involve filling out a lot of forms to tell the government what’s going on. Unfortunately, the United SERPs of Google does not provide much in the way of forms. And rebranding (as we call it in the biz) can be the quickest way to destroy your search engine rankings. Perhaps a few tips in a handy list from myself and some other notable local SEO geeks are in … [Read more...] about The SMB Guide To Changing Business Names & SEO
On July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by Google. Google told SEL the update was for U.S. English queries and had deeper ties into its Web search capabilities, “including the hundreds of ranking signals they use in Web search along with search features such as Knowledge Graph, spelling correction, synonyms and more,” the report said. This would make local search more closely mimic traditional organic search rankings. But with Pigeon, the local 7-pack seems to have flown away for many queries. And some are debating whether this change is good or bad for local businesses. On one hand, it seems local directories like Yelp are winning so far, surfacing more in the results for local searches. From SmallBusinessTrends.com: In the past, when you would search for something local, you would get your carousel results and then a list of organic … [Read more...] about Is Google’s New Local Algorithm ‘Pigeon’ for the Birds?
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
It’s a bad privacy day for Google, with Privacy International first accusing the company of having the worst privacy performance of any internet service company in a study it has just released and then accusing Google of conducting a smear campaign against it. But if you actually read the report, Privacy International itself comes off bad for putting out a haphazard condemnation of Google. Let’s do the smear campaign accusation first. An Open Letter to Google from the group says that Google is talking to journalists and implying that Privacy International favors Microsoft: Two European journalists have independently told us that Google representatives have contacted them with the claim that “Privacy International has a conflict of interest regarding Microsoft”. I presume this was motivated because Microsoft scored an overall better result than Google in the rankings…. According to our sources, your representative or representatives made particular … [Read more...] about Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks