In the latest news from Google Marketing Live 2019 in San Francisco, big changes are coming to the Google Shopping platform. In case you’re unaware, Google has spent a long time on top of the digital retail market. In recent years, Amazon introduced advertising platforms that changed that. After spending a long time in their own respective areas of expertise – search and shopping – it seems like Amazon’s foray into advertising has blurred the lines, and put the two titans into competition. Though experts are saying that Google may have left things too late to compete with Amazon in the Digital Shopping space. Currently, 66% of American consumers start their search for a new product on Amazon, and this number jumps to 74% if they already know what they are looking for. To Google’s credit, all it takes is a few big customers to jump from one to the other to completely change the playing field. As an example, WPP PLC switched several hundreds of millions of … [Read more...] about Huge Google Shopping Changes Incoming to Rival Amazon
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Google has unveiled the Knowledge Graph, which they’re calling the “first step in the next generation of search.” The initial release is gradually rolling out to U.S. English users and consists of three elements: Links to different sets of results based on contextual meanings for any given search term Topic summaries with key facts visible in the sidebar of the SERPs “Information boxes” that offer additional information in the SERPs sidebar based on popular related queries. Google simultaneously announced in a separate blog postthat Knowledge Graph for mobiles and tablets is in the works, with Android 2.2+ and iOS4+ versions rolling out right now. Segmented Results “Slices” The first feature in Google’s new Knowledge Graph gives users the option to choose from sets of results based on various meanings or interpretations of a query. In the announcement, Google uses the query “taj mahal” as an example to illustrate how people … [Read more...] about Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
On July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by Google. Google told SEL the update was for U.S. English queries and had deeper ties into its Web search capabilities, “including the hundreds of ranking signals they use in Web search along with search features such as Knowledge Graph, spelling correction, synonyms and more,” the report said. This would make local search more closely mimic traditional organic search rankings. But with Pigeon, the local 7-pack seems to have flown away for many queries. And some are debating whether this change is good or bad for local businesses. On one hand, it seems local directories like Yelp are winning so far, surfacing more in the results for local searches. From SmallBusinessTrends.com: In the past, when you would search for something local, you would get your carousel results and then a list of organic … [Read more...] about Is Google’s New Local Algorithm ‘Pigeon’ for the Birds?
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal. A new navigational interface has also been unveiled for Google and is covered more in the companion piece to this article, Google’s New Navigational Links: An Illustrated Guide. The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities. To fully explain the importance to both groups, I’m going to work step-by-step through the concept of vertical search engines, how … [Read more...] about Google Launches “Universal Search” & Blended Results