Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most … [Read more...] about An AdWords Script To Make Exact Match, Well…Exact
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There are a lot of tools that track keyword rankings, and you may already be using one. These days, it’s insufficient to merely track keyword rankings within the “10 blue links,” as you are only capturing part of the story when it comes to your site’s SEO … [Read more...] about How to get a bird’s-eye view of the Google SERPs
Not long ago, it was possible (and easy) to get nearly any page ranked for nearly any keyword by throwing enough exact-match anchor text backlinks at it. Starting with Panda 3.3 and continuing with Panda 3.4 and Google Penguin, that “Golden Age” of SEO has … [Read more...] about How to Get Ranked for All Your Niche’s Keywords
Search engines no longer depend on matching keywords on web pages. The most recent changes involve a move toward understanding concepts. Thus, SEO strategies that begin with keyword research are ranking strategies for algorithms that no longer exist. This article will show how … [Read more...] about How to Rank Better with User Experience Marketing
Why weren’t these awesome additions announced in a great, big, shiny way? No idea, but it’s clear Google was looking to bring some sexy back to keyword planning with these new features. And did they ever. Last year, enhanced campaigns brought us bid multipliers. This … [Read more...] about 3 Ways Google’s New Keyword Planner Brings Sexy Back to AdWords
In April 2012, Google released one of its biggest algorithm changes to date. Penguin 1.0 targeted sites that featured questionable link profiles, low quality backlinks, and anchor text that was too keyword rich or overly optimized for a single term. As a result of the sweeping … [Read more...] about Google’s Penguin 2.0 Algorithm: The Definitive Guide
Google has unveiled the Knowledge Graph, which they’re calling the “first step in the next generation of search.” The initial release is gradually rolling out to U.S. English users and consists of three elements: Links to different sets of results based on … [Read more...] about Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
On July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by Google. Google told SEL the update was for U.S. English queries and had deeper ties into its Web … [Read more...] about Is Google’s New Local Algorithm ‘Pigeon’ for the Birds?
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. The new system … [Read more...] about Google Launches “Universal Search” & Blended Results