What if AdWords and Google Voice had a love child? That child would probably be named “AdWords Call Metrics,” which is what Google is introducing today. Google is combining the functionality behind Google Voice with AdWords. That equals call tracking for AdWords campaigns. Google’s objective in making call tracking available — offering both local and toll-free (VoIP) numbers — is to show advertisers that AdWords is driving more value than they realize. In other words, Google is seeking to expose the additional ROI that AdWords drives in offline actions and activity. (That’s where most of the transactions are in fact.) AdWords Call Metrics is available for both PC and mobile campaigns on “high end” devices (smartphones with full browsers). There’s no associated fee or change in the pricing of campaigns that choose to utilize call tracking. On mobile devices marketers have the option of buying calls exclusively (“Click to … [Read more...] about AdWords And Google Voice Hook Up To Form “AdWords Call Metrics”
Change google voice number
Finally, anyone can port their mobile phone number to Google Voice. I’ve been doing so for the past six months. Thinking about making the jump? Here’s my experience, which is largely good. Plus, some thoughts on how this gives Android an added boost ahead of Verizon’s iPhone launch. I moved my cell phone number to Google Voice back in August. Similar to Mike Arrington, this was something special Google did for me, so that I could test out the service ahead of the public launch. Google Voice & Your Virtual Phone Number Google Voice gives you a virtual number that’s not locked to any device. If you port your number to Google Voice, you’re still going to need an actual phone to point the number at (unless you bravely decide to take calls only through the web-based version of Google Voice). The phone you point at is going to have its own telephone number. If you place a call using that phone without going through Google Voice, then your “real” … [Read more...] about My Life With Google Voice Number Porting, Six Months In
Those who choose to do this get all the benefits of Google Voice including low-cost intentional calls, call forwarding, blocking, screening and so on. Google Voice Goes Mainstream It’s really the first “mainstream” implementation of Google Voice. It remains to be seen how many “ordinary users” take advantage of it. Sprint has about 50 million subscribers. Right now it doesn’t appear to equally apply to Sprint’s pre-paid mobile units, Boost and VirginMobileUSA, although perhaps it will in the near future. (I’m not sure exactly what happens if you make your Google Voice number your Sprint number and then change carriers.) Google Voice had already introduced number porting. That enables users to make an existing mobile phone number into their Google Voice number — scenario “b” above. It costs $20 and is a bit of a pain but will work with any mobile carrier if you want to access Google Voice’s features via your mobile … [Read more...] about Sprint Integration Of Google Voice Start Of Something Bigger?
When you first begin using Siri it’s not entirely clear what you can do with it. (It’s also not clear how to access it.) Yesterday Danny wrote up some initial thoughts/criticisms of the Siri local search experience. In this piece I’m going to offer some general thoughts comparing Siri (on an iPhone 4S) with Google Voice Actions on my current phone (Android EVO) as well as some head to head examples of queries on both. Siri Leans on Google If you say to Siri, “What can I ask you?” it returns a list of the categories of things it can do. However when I rephrased the question slightly and asked “What can I do with Siri,” it sent me to a Google search result. Indeed, Siri is not a Google killer. It relies heavily on Google search for things it can’t do or answer. For many users Siri may become the voice front end to Google search on the iPhone 4S and beyond. We may see Google’s query volume on the iPhone increase and not decrease … [Read more...] about Siri Vs. Google Voice Actions
For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the MozCast and likely as a byproduct of that has spent a lot of time examining all the different changes to Google SERPs. Local and social have been huge parts of the constantly changing Google SERPs and will continue to be for the foreseeable future. The average SERP can have 5+ different features just as a rule, with the local pack, knowledge graph, AMP and in-depth articles being increasingly common. In fact, mobile SERPs have moved so far away from the traditional 10 blue links, it’s not even worth thinking of them in that framework anymore. And since Google seems to think they can offer a better and more information-rich mobile experience than in websites, that isn’t likely going to change anytime soon. Title tags Probably one of the most salient points about SERP features for SEOs is the ever-changing title tag length. The number of characters … [Read more...] about Dr. Pete’s Guide To The Changing Google SERPs