Support doesn’t always involve money, it could also be time, supplies, expertise, or anything of value your business has to offer. If you are already engaging in these kinds of activities, don’t be shy to ask each organization’s website. … [Read more...] about How to Stay Competitive in Google’s Local 3-Pack
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opted-in users on where they actually were when data is in question.Google Google GoogleYes I know Google is getting a bit big for its britches. In fact I can hear my Senior SEO, Scott Van Achte right now... "I hate Google now because all I do is focus on it - I want more variety!" Yes I know, Google is all encompassing (especially for SEOs) but rather than fight it I am choosing to be excited about the ground breaking functionality that Google has the real possibility of offering its users on a large scale. Now we just have to wait and see whether expanding Google Latitude gets anywhere in Google's vast queue of projects and priorities. … [Read more...] about Google’s Latitude Has Vast Mobile Marketing Potential
Consequently, it has become ever more important to keep local profiles up to date, displaying the correct address, store hours, and phone numbers. Since the user will get everything they need without leaving the SERP, there may be a potential increase in offline conversions and a decrease in direct traffic to the company’s website. Furthermore, it will be essential to analyze impression data from your local profiles to see common customer needs. … [Read more...] about How Will Voice Search Change SEO for Local Stores & Global Enterprises?
Often, consumers are looking for answers near them (e.g., “Star Wars movie times near me”). Google has made a compelling case for “near me” micro-moments through thought leadership such as a guidebook that shows how many brands have succeeded by focusing on the shift to mobile (plus tips for how you can, too). … [Read more...] about How Google Is Inventing A “Near Me” Future
The Related Pages Widget in Gmail complements emails with the latest Google+ updates from the associated company and encourages follows and +1’s. It’s also the only way (aside from actual email) that marketing messages appear in Google Apps mail boxes since regular AdWords ads were eliminated in late 2011: … [Read more...] about Where SEM Is Concerned, Google+ Appears To Be Alive And Well