Google has just revamped the crawl errors data available in webmaster tools. Crawl errors are issues Googlebot encountered while crawling your site, so useful stuff! I originally started this article by writing that in most cases, these changes are for the better and in only a few (really maddening) cases, useful functionality has been removed. But now that I’ve gone through the changes, I unfortunately need to revise my summary. This update is mostly about removing super useful data, masked by a few user interface changes. (And I hate to write that, because webmaster tools is near and dear to my heart.) Update 3/17/12:After talking with Google, I’ve learned that most of what I was disappointed to find had been removed and that I feel is useful detail for power users is in fact still available through the API! I’ve dug into the details and have written up my findings. I’ve also updated this story with additional details from Google: URL errors are … [Read more...] about Google Webmaster Tools Revamps Crawl Errors, But Is It For The Better?
Change to google dns
As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle a rebrand from an SEO perspective. What Is Spurring The Rebrand? To adequately address the rebrand, it’s important to understand the reason the rebrand is occurring. Is there a merger of two companies, creating an altogether new brand? Is one company (brand) being acquired and absorbed into another company (brand)? Or is your brand just in need of a refresh? These questions are important because they affect how you’ll address SEO in each situation. It Starts With The Brand Name Choosing a new brand name today isn’t easy. Not only do you have to consider if you can acquire the domain for that brand name, but now you also have to consider all of the various social media … [Read more...] about How To Rebrand Without Losing Your Hard-Earned Rankings
In many ways, Bing Webmaster Tools is actually more advanced — and caters more to SEO professionals — than its Google counterpart, Google Search Console. For this, I give them a round of applause. I mean, would we have a Google Disavow Links Tool if Bing hadn’t released one first? Maybe; but I still applaud Bing for catering to SEOs. Bing Webmaster Tools has a lot to offer, and in this post, I aim to profile all of its major features. This information comes from both Bing documentation and firsthand experience. Adding & Verifying A Website Adding a site to Bing Webmaster Tools is easy. After logging in, enter the URL for your site’s home page and click the “Add” button. From there, you’ll be directed to a screen to enter basic information and a sitemap URL. Before you can begin maintaining your site and viewing data, the website must be verified. After adding a site, “Verify Now” will appear, giving you three options for … [Read more...] about The Ultimate Guide To Bing Webmaster Tools
For those of you on the “new agency” end, here is a checklist to make the transition as painless as possible. Website & Analytics Access Find A Contact At The Other Agency. Whether the client has a contact or you have to call and get in touch with someone, having a contact at the other agency will make the transition easier. The other agency will want to do as little work as possible, as they likely aren’t being paid at this point. Be organized, be specific about what you need, and contact them as few times as possible for the best results. Be sure to ask them about the client and how they were to work with, and if there is anything that will prevent them from cooperating, such as past due bills. Website. Ideally, a client will have full access to their website and hosting. However, many times the client trusted everything to their old agency, and they don’t have the necessary access. If everything was being handled by the old agency, you will need to … [Read more...] about Checklist For Transitioning To A New Digital Agency
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search. Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks… there’s lots of good stuff here. Perhaps most importantly though, Search Console is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc.) If you don’t have a Search Console account, then you should get one now. You may find that you won’t actually need some of the other fancier, … [Read more...] about Google Search Console: a complete overview