Episode Overview Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: Generation Z and multi-gen usage trends How different industries are being impacted and the rise of mobile pioneering industries SEO content strategies for mobile iTunes Overcast Spotify Stitcher Episode Transcript Ben: Welcome to Mobile Month of the Voices of Search podcast series. I’m your host Benjamin Shapiro, and this month we’re going to take a close look at the small screen and discuss what SEOs need to know about optimizing their strategies, content, and technology for maximum impact on mobile devices. Ben: Joining us to kick off content this month is Jordan Koene, who is … [Read more...] about Mobile SEO: The latest usage trends and content strategies for maximum impact
Changing real estate agents buyer
The real estate industry has a bad rap in the upper levels of search marketing. We deplore the SEM agencies that sell ineffective and/or shady tactics to the real estate industry. We criticize the agents and brokers who are victimized by their own ignorance or indifference. I’ve called real estate SEO a “joke,” and it’s hard to argue the point when you see real estate professionals paying good money for bad SEO. But it’s a mistake to paint all real estate professionals with such broad strokes. There’s a new wave of real estate agents and agencies that are adopting the latest online (and offline) marketing techniques to sell themselves to local home buyers and sellers. Blogging and social media marketing are the new tools of the trade for creative real estate agents. This month’s small business marketing success story is one of those agents. Meet Teresa Boardman, a real estate agent and broker in St. Paul, Minnesota. Her success at using the … [Read more...] about Teresa Boardman, Real Estate Agent
MLS, Zillow, Trulia, Realtor.com, Craigslist, fellow real estate listings sites, newspapers and other classified ad providers … please meet your new neighbor: Google.com. Google has expanded its real estate listings and added extra search functionality for users to find property listings in Google Maps. A Google Maps search for “seattle real estate” looks mostly like it always has — listings of real estate agents and brokers on a map. But right below the search box is a hard-to-miss invitation to search current real estate listings. And the result, at least in this Seattle example, looks impressive: What you’re seeing is an updated and more comprehensive version of the real estate listings that Google Maps has shown before, along with a new search tool. The results are coming directly from real estate brokerages and agents, many of whom upload listings into Google Base as part of their online marketing. Google is also getting listings from sources such … [Read more...] about Google Expands Real Estate Listings
We’re often told to create amazing content because it will naturally benefit us and bring us social shares, new customers, increased visibility, links and more. However, much of the amazing content that gets noticed and mentioned in analyses is from big brands that have the money and resources to hire a pro. While that’s definitely helpful for anyone who wants to learn more, sometimes it’s nice to look at content that’s created by someone who isn’t a professional content creator and who made it simply to create something useful, rather than for a sales or rankings-driven motive. Content At Its Best Let’s take a look at a local small business article that, in my opinion, is everything it should be. Top 10 Swimming Holes Around Boone NC I found this piece when I was looking for a nice swimming hole near Boone for my own vacation, and since I’m a jaded marketer who understands that the top results aren’t always the most relevant, I … [Read more...] about What Does It Really Look Like?
In the real estate business, it is common to use long tail keywords in SEO and AdWords campaign optimization. But it says a lot when a real estate portal website manages to be among the top five in their search category with head keywords in less than a year. It’s not hard to invest a lot of money in AdWords, if you have deep pockets, but to manage a move like that with a balanced visibility of paid and organic is tricky in any industry. Boligportal.dk, a real estate portal in Denmark, has managed to move into the Homes & Apartments For Sale category, ranking #7 organically, and #2 in paid visibility in a mere 11 months. Hanne Hasseriis Gormsen, Online Marketing Manager at Boligportal.dk, tells us about their journey and how competitive intelligence plays a big role in their success: “Boligportal.dk is 15 years old and for a long period it has been possible to sell properties from within our portal, but in June last year, we re-launched this section of the site and are … [Read more...] about Taking Control of the Search Market with Competitive Intelligence