Let’s go, you and I, on an imaginary trip to Oslo in Norway. Now, the first two things you’ll want to do is arrange flight tickets to Oslo, and find a good place to stay. Where do you go for this information? A small (but growing) fraction of the online population will hop over to social networks like Twitter or Facebook and ask their network of friends and contacts for advice. But 9 out of 10 Web surfers will hit up a search engine like Google or Bing. Search engines are complex software tools that send out scouts called ‘robots’ into the World Wide Web to find, analyze and index webpages, blogs and other forms of content, constantly growing their database of information about the Web. Using ‘intelligent’ algorithms, they sift the content gathered (by various criteria), and organize the information in a fashion relevant and useful to searchers. Search engines then present the results in an ordered format that tries to list the most valuable material … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?
Chaos search optimization
This post was sponsored by Marketizator. If you’re an online marketer, e-commerce owner or conversion rate optimization expert, these are definitely some exciting times. The industry’s changing every day, from the tools we use to the strategies that work, and while some might see chaos, the world of online marketing today is filled with opportunities. We talked to some of the best people in the industry, experts in online marketing and ecommerce, and asked them to share their best knowledge in front of a live audience. Announcing… The International E-commerce Conference is a one day event where you’ll get the chance to interact with the world’s top eCommerce business owners, marketing managers and conversion rate optimization experts. As online retail gets ever more competitive, e-commerce companies need a way to stay on top of the latest technologies, tactics and channels. This event aims at bringing you up to date with the latest in e-commerce … [Read more...] about Announcing EcommDay 2016 Search Engine Journal
When you’ve been doing web marketing for any length of time, you find there are some things you enjoy doing more than others. I’m sure that’s typical of any industry. I mean, who likes the filling out paperwork part of their jobs, right? I can say there are a number of things in web marketing that just aren’t for me. My solution for that is to hire people smarter than me! It’s always a good day when you get to do those jobs you enjoy most. I just had one of those days when I got to rework a client’s navigation architecture with a couple of the Pit Crew members. I’m honestly not sure why I enjoy this particular task so much. Perhaps it’s my penchant for organization and turning chaos into something orderly. But since I have so much fun with it, I thought I should share the process in an easy to understand format. Maybe you will enjoy it as much as I do! Here is what you’re going to need: Web browser Spreadsheet Post-it pad Sharpie … [Read more...] about Optimize Your Site Navigation Using These 4 Steps
Best practices — by definition — are a set of highly recommended tips and tricks born of repeated and ongoing expertise in a specific subject matter. As professionals, we rely on these tried and tested procedures every day because we assume them to be correct and effective. But are these best practices always the right course of action? If anything, they might just be, as many describe, “just a good starting point” that shouldn’t be relied on as the only way to manage paid search. Susan Waldes’ recent post here at Search Engine Land on why search marketers should reconsider using broad match challenges the best practice on avoiding that match type when possible. I read this piece and was inspired to re-examine other best practices search practitioners take for granted as being hard and fast rules. The goal here is not to try to debunk these best practices — they’re all highly effective methods — but rather to explore a counter view … [Read more...] about Re-Examining The Top 10 Paid Search Best Practices, Part 1
As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital advertising can lend significant potency to our marketing strategies, they can also result in frenetic chaos. Advertisers need to find ways to tame the chaos and deliver maximum performance on their advertising campaigns. Many see unstructured data as a chaotic addition to their advertising mix, but it doesn’t have to be that way. Here’s how to use the powerhouse of unstructured data to transform your chaos into unmatched performance. Nix Pre-Packaged Segments & Embrace Unstructured Data If you’re using a Demand Side Platform or other targeting platform, you are most likely targeting based on pre-packaged data segments. That’s the way most platforms work, and they’re rife with the same data that everyone else uses. This can significantly undermine your … [Read more...] about Unstructured Data: Turning Chaos into Performance