But more important is the fact that going after the right keywords will make the work of key personnel more efficient, and lower your overall content development costs by focusing only on what works to attract profit generating customers instead of wasteful traffic that does not convert into sales. … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?
Chaos search optimization
Sales Growth and Conversion Optimization When the first customers start to come in, you want to keep them coming month after month. To make sure that you don’t spend all your money on advertising, register for the sessions about conversion optimization and growing your sales in a smart way. … [Read more...] about Announcing EcommDay 2016 Search Engine Journal
Try not to get too granular right now. We want to keep it at a high level. But you also want to look at sub-topic opportunities. So you might have winter clothes as the main topic and women’s winter clothes as a sub-topic, and then even go one further with women’s winter jackets. But you want to avoid descriptors that narrow too far such as pink women’s jackets or bedazzled women’s winter jackets. … [Read more...] about Optimize Your Site Navigation Using These 4 Steps
3. Don’t Solely Use Google When I first started in paid search in 2002, there were a dozen or more viable search engines: Ask Jeeves, Excite, Alta Vista and Dogpile, to name a few, as well as Yahoo, Google and Microsoft. Because market share was spread across so many publishers, the only way to get scale was to tap into an aggregated stream of the entire search universe. … [Read more...] about Re-Examining The Top 10 Paid Search Best Practices, Part 1
Search marketing provides a good example of the benefits of targeting using unstructured data elements. Most would agree that search marketing would never have been as prosperous as it has been if advertisers were only enabled to upload lists of keywords, apply the same bid price across all keywords in the group, and were only shown delivery, CPC, and CPA performance for the keyword group as a whole. The ability to bid, report, and optimize at the individual keyword level is one of the key features that has made search marketing successful. … [Read more...] about Unstructured Data: Turning Chaos into Performance