Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. … [Read more...] about Absolutdata launches an AI-based decision-making platform
Chapter 2 economic systems and decision making
A necklace is an important accessory and can make your look go from perfect for the occasion to attending the wrong occasion in a split second. While it may not be a preferred method to experiment with multiple accessories, for the trend of chunky necklaces, it would rather keep your look on the safe side. Every girl should have at least one of the chunky necklace fit for every occasion as the shiny ones are for the functions while the deep colored ones more suitable to the outings. Every girl should keep these ready as to one she is in the mood to add another trendy depth to her look. … [Read more...] about Unable to Manage Debts? How to Take the Right Financial Decisions?
Content Marketing Assists in Native Advertising One of the most effective ways content can reach its target audience is for it to be distributed as seeded content. This is done by utilizing paid advertising products for something called native advertising. Native advertising is a trending topic and is establishing itself as the replacement for banner advertising. It’s also one of the most misunderstood concepts you find in marketing meetings! Native advertising is simply content that is placed in a newsfeed on a social media outlet or published on relevant partner websites as a “suggested post” – this can either be a short description and link to content hosted elsewhere or can be the full content itself. For example, Dell paid for an ad in The New York Times that resembled a typical New York Times article, as opposed to a generic ad (something more and more consumers are ignoring). Chances are if it looks like an ad, people are going to completely skip over it. … [Read more...] about Chapter 1: How Every Businesses Can Succeed at Content Marketing
As superb as it is to achieve automatic bid management nirvana, the last 10% of bid management can be hard to cover with simple rules. Not all AdWords accounts are the same, but this post is not about specifics. It’s about showing you the thought process that you need to take on in order to build a scalable and reliable automated bid management system. … [Read more...] about The Art of Setting Up A 360 Fail-Safe System When Utilizing AdWords Automated Rules
The key to making big data actionable is turning the data you collect into a two-way conversation with consumers. Think about Facebook and the ads you’ve seen for Nike’s newest tennis shoes ever since you added “running” to your likes. … [Read more...] about Demand Side Platforms: Making The Most Out Of Your Big Data In Display