In mid-2015, it launched the NAVIK Concept Test, a tool to speed up the process of evaluating product ideas. Last year, it unveiled its first tool with embedded AI, NAVIK SalesAI, for helping salespeople determine the most promising prospects and the best ways to reach them. … [Read more...] about Absolutdata launches an AI-based decision-making platform
Chapter 2 economic systems and decision making
Latest Fashion Trends For Women’s: 1. Ruffles: Fashion statements by Paris attract people’s attention. This year the new fashion statement was loud and clear: RUFFLES. From sleeves to collars, from pretty frills to decorations, ruffles are the biggest trend of the year. Doesn’t matter if you are feminine or not, there will always be a certain style having ruffles that’ll embark on your design. Ruffles are romantic, but not in a carefree way. Ruffles equate love with epic poems and weeping in the fire escapes. Ruffled tops can be paired with pants or palazzos. There are literally 100s of occasions where ruffles would make sense. … [Read more...] about Unable to Manage Debts? How to Take the Right Financial Decisions?
“Youtility” The content you’re producing or sharing should be informative, helpful, or entertaining to your target audience, so it won’t be perceived as an annoying sales pitch. In order to achieve this though, you must first establish a connection between your brand and your audience. Place the customer first by helping them, not just selling them a product or service. This tactic has been named ‘Youtility’ by marketing thought leader Jay Baer. This establishes trust between you and the consumer, which in time, can create repeat customers and even brand advocates. Consistently providing value through content is the fundamental step in establishing a rapport with a user. Too many brands that don’t understand their strategies must focus on the user and not call as much attention to their product or service. Build a bond first, and you’ll reap the rewards of those efforts later. … [Read more...] about Chapter 1: How Every Businesses Can Succeed at Content Marketing
A good example is during ad tests. If you’re testing three ads in an ad group in which the two new ads are performing badly in the first 3-4 days, you don’t want to automatically reduce your bids. The bidding you had in place was still profitable when only the Champion ad was active, so if you turn off the two new ads again, … [Read more...] about The Art of Setting Up A 360 Fail-Safe System When Utilizing AdWords Automated Rules
Next, you would be able to incorporate any offline data that you may have in your customer relationship management (CRM) system. Perhaps you also have subscribers to a print magazine or newsletter. Importing this CRM data into the DSP means that you can target the audience that is reading your content offline when your DSP sees them online browsing websites outside of your own properties. … [Read more...] about Demand Side Platforms: Making The Most Out Of Your Big Data In Display