A few years back a friend and I were hitting some golf balls at the driving range. We're having a good time when suddenly I started thinking out loud about the "overhead" that such a business has. What it must cost to run, maintain the grounds and how much money they bring in daily. My friend just shook his head. These things were the farthest from his mind. But not me. I'm a big fan of learning lessons wherever you can find them. And apparently I'm not the only one. Yesterday I ran accross the Spider-Man 3 Bible Study Guide . I immediatly thought, "How cool is that?" Finding biblical wisdom in a pop-culture geek film! I love it! The guide is a whole six pages long, four if you discount the cover page and the blank "study notes" page at the end. I've only glanced at this (I hear it contains spoilers to the film) but I like what the authors have done here. The guide is broken into themes based on characters and plots of the movie: Resisting Temptation Peter Parker / Spider Man: … [Read more...] about Spider-man 3 Bible-Study Guide (no joke!)
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The Call Tracking Study Guide for Marketers
There’s a lot to learn if you are new to using call tracking, so we put it all in one place for you in the new Invoca Call Tracking Study Guide for Marketers. The Call Tracking Study Guide for Marketers makes it easy for you to learn everything about: How call tracking and analytics platforms work Why marketers need call tracking How to use AI-powered call tracking to optimize digital marketing Improving the customer experience Real-world use cases, results, and customer case studies This is the all-encompassing guide, the ultimate course, and, dare I say, the call tracking canon. Whether you are using call analytics for the first time, brushing up before you select a new vendor, or learning how to do more with Invoca, this is what you need to read. Fill in the form below to download your complimentary copy of the guide. … [Read more...] about The Call Tracking Study Guide for Marketers
Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube
Unlike doctors, most of us PPC professionals don’t have fancy-looking diplomas hanging in our offices. That’s if we even have an office at all and don’t work from a cubicle or, in the case of a lucky few, from the beach. Myself, I proudly display the certificate I got from Google about 10 years ago for having accrued a million clicks in AdWords. Back then, that was a big deal, but the paper certificate wasn’t the prettiest. Now Google’s offering to send a much better-looking certificate to any member of the Google Partners program who passes all six AdWords certification exams in the next two weeks. (You must be signed up to receive Partners News, Special Invitations, and Promotions to receive the certificate.) For the record, I’ve been hosting weekly refresher courses on behalf of Google to help people prep for these exams, but they didn’t ask me to write this article. As you can probably tell from my previous columns, I’m all about … [Read more...] about Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube
An in-depth guide to Google ranking factors
In SEO, Google’s ranking factors are the stuff of legend. There are rumored to be more than 200 signals which inform Google’s rankings (although this statistic originated in 2006, so it’s probably safe to say things have changed a bit since then), and the exact factors which make up this list, as well as their order of importance, is the subject of perennial debate. While we at Search Engine Watch can by no means lay claim to a complete list of Google ranking factors (and anyone who says they can is lying to you – yes, even if they’re from Google, probably), we’ve delved into the subject a fair bit. Last year our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will summarize the key insights from that series for your referencing convenience, with links to the full explanations of each ranking factor. Whitepaper All About Click Fraud and How You Can … [Read more...] about An in-depth guide to Google ranking factors
Does Facebook Live Increase Engagement and Website Traffic? [STUDY]
When Facebook Live rolled out, the SEJ team knew we wanted to do something with it. We didn’t have any experience doing live video (never having jumped in the Periscope train), but we have a really engaged Facebook audience, so we knew this was a great platform to try live video. Facebook is our second biggest referral source (after Google), so we wanted to leverage Facebook Live. We tried two formats and branded them under the name SEJ Live (using the #SEJLive for live tweeting): Weekly News Show: Our Social Producer, Caitlin Rulien, wrote and produced a 10-12 minute weekly show on Facebook Live every Friday. She read the latest marketing news of the week, as captured by our staff writers Danny Goodwin and Matt Southern, announced our #SEJSurveySays results for that week, and gave any other related updates. Expert Q&A Session: With the release of our new completely rewritten beginners guide to SEO, we asked all our contributors if they’d like to do a 30-minute … [Read more...] about Does Facebook Live Increase Engagement and Website Traffic? [STUDY]