In 2015, people’s search interests on Google were far-reaching, spreading from sports stars like Lamar Odom and Ronda Rousey to this year’s blockbuster film, “Jurassic Park,” and last year’s Oscar winner, “American Sniper.” Many searchers wanted to know how to use the new Snapchat update, while others were asking Google, “What is Charlie Charlie?” Google released more than 40 categories for its year-end lists, ranging from the top trending searches to the top trending people, “How-to” searches and travel questions. “We define the trending queries as the searches that had the highest spike in traffic over a sustained period in 2015 as compared to 2014,” says a Google spokesperson. Google says tracking trends for the year, versus its top searches, is a better way to determine the topics and people that grew in popularity compared to last year. For Google’s top trending searches of the year, Lamar Odom, … [Read more...] about Lamar Odom, Blockbuster Films & What Is Charlie Charlie?
Charlie browns all stars
Some rock backs such as Van Halen, are these days, almost as famous for their outrageous demands as they are for their music. The most famous is their requirement for a bowl of M&Ms to be in their dressing room; with all the brown ones removed. Failure to comply with this seemingly outrageous request was grounds for immediate cancellation of the concert. However, what may at first seem like a stereotypical rock star demand was actually an inspired strategic test to ensure that the contract had been read in full. The presence of a brown free bowl of M&Ms provided confirmation that the promoter had paid attention to the details of the contract, especially the important safety and technical specifications. I have applied the principles of the ‘brown M&M technique’ to help me find higher quality contractors, save time, and to build links. I don’t suggest using this technique with the sole intention of acquiring links, instead, use it as an accompaniment to the … [Read more...] about Using The Brown M&M Technique To Build Links
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. While every year, it seems these lists are mostly littered with celebrity gossip, it’s important to look at the totality of these lists for the overall trends in how online users use search to consume media and seek ouk specific information as it relates to major news events (natural disasters, political uprisings) and needing answers to life’s everyday problems, such as what to make for dinner or how to save money on groceries. How Yahoo! gathers, analyzes and classifies this information from billions of queries is covered well (albeit in simple terms) in the methodology statement, which simplifies the process: What’s the difference between Top 10 Searches and Top News Stories? Searches are discrete keywords — terms users are actively searching for. … [Read more...] about Top US Searches In 30 Categories
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit The week in marketing was a lot like gazing into a crystal ball as we were reminded about new advertising units and platforms. This is … Marketing Biz. Few Marketers Aware of IAB’s Rising Stars Units. There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download […] YouTube Joins The “Harlem Shake” Movement With Easter Egg The “Harlem Shake” is the dance/song sweeping the nation — and now YouTube. The popular dance features a song titled “Harlem Shake” by Bauer that features tame music that has a quick switch of tempo when the beat drops. In the Harlem Shake videos, it’s customary to have one person (possibly masked) dancing … [Read more...] about Marketing Day: March 1, 2013
“At a time when there is an aggressive doubling down on video ads from brands, we wanted to give them unbiased data so they can buy smarter.” Brown said by phone during a demo, adding, “Really this is about the future of television and ultimately media consumption as a whole. The line between TV and connected video is getting blurrier, and eventually it will go away.” The platform consists of several dashboards showing real-time effectiveness and engagement metrics by creative and vendor. The dashboards are designed to give marketers the data they need to adjust video ad creative or reallocate budgets mid-flyte. The company relies on direct audience measurement to gather what it says is statistically significant consumer data by campaign. “There are crazy mathematical extrapolations going on: people looking at 30 people out of millions of impressions and saying it’s statistical,” said Brown. BrandAds Bridge serves short surveys to a selection … [Read more...] about BrandAds Launches To Provide Unbiased, Real-Time Video Advertising Analytics