The Enhanced Ecommerce features in Google Analytics can initially be daunting. The official documentation is extremely technical and implementation of the plugin can be a challenge. But don’t let this put you off: the Enhanced Ecommerce reports are hands down some of the best interfaces available in GA today. Enhanced Ecommerce offers marketers the ability to fully customise Google Analytics around your website’s purchasing funnel. A robust installation of the plugin unlocks new dimensions and metrics which collectively offer a wealth of actionable insight into the monetary performance of your website. This includes product impressions, checkout behavioural analysis, transactions, and everything in-between. What’s the difference between Ecommerce and Enhanced Ecommerce? The standard ecommerce plugin tracks transactions – and that’s it. It’s typically set up on the ‘Thank You’ page and can help you to understand how much has been spent … [Read more...] about What is Enhanced Ecommerce in Google Analytics?
Charu c aggarwal %e2%80%95social network data analytics%e2%80%96 springer 2014
Learning to work with large data sets is like growing up: you start with spreadsheets, with fragile functions that break on any change to the data. Then you begin to crawl and maybe learn VLookups to join data together. Your data might be a hundred rows in a spreadsheet and works just fine. Your spreadsheet might scale up to a few thousand rows but it’s a little slow. Moving into larger data, you have hundreds of thousands of rows and it just won’t work. You might find some hacks, but you want to go faster. You’re past the crawl stage and walking but you see people running. The runners are the programmers. They can move faster, scale, and push the limits while you’re stuck in Excel. You can go to places in twice, three times the speed but it means you need to be much more coordinated and agile. It’s a lot of work but you’re inspired! You decide to take the leap with a couple of programming courses which—let’s be real—are boring. … [Read more...] about A Non-Coder’s Journey to Becoming a Data Engineer
At Hewlett-Packard’s global partner summit in Las Vegas yesterday, President and CEO Meg Whitman gave a keynote presentation on the state of the company and made a prediction about Google’s Android operating system: We decided to contribute WebOS to the open source community and this will take three to four years to play out,” said Whitman. “I think there is room for another operating system. iOS is great but it is a closed system. I think that Android may end up as a closed system because of [Google’s] relationship with Motorola. Interesting timing on a statement like that, as I noticed the appearance yesterday afternoon of the assignment of 97 patents from HP to Google in the USPTO’s patent assignment database. Then again, the assignment is listed at having been executed on 10/25/2011, and not recorded until 02/06/2012. The patents cover a wide range of technologies, including at least one search related patent on Dynamic query expansion, that … [Read more...] about 97 Hewlett-Packard Patents Assigned to Google
With not provided reaching close to 90% of all your organic search query data; how do you know if SEO is working for you? Yes, looking at page level data is one way around it, however having more depth of information about which keywords actually drive traffic can only help – and the best thing is, it’s completely free and easy to set up. We have found a way to increase the number of keywords in Google Webmaster Tools by around +100% (or more!), and here is how you can do the same for your site. Setting up your site within Google Webmaster by adding folders that exist on your website helps extract anywhere between 50-200% more search query data. Maile Ohye mentioned this during her panel discussion on Advanced Technical SEO Issues at at SMX Advanced in Seattle earlier this year. So how does this work? It’s fairly simple. Lets assume your website has the following structure: Home Page: www.mywebsite.com Category Pages: … [Read more...] about How to Increase Your SEO Search Query Data by +100%
The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as Google delivers ads on partner websites in much the same way it does on Google.com. To target users searching on these partner sites, advertisers need only check a box in campaign settings to “include search partners.” However, AdWords advertisers have long pined for a bid modifier to adjust bids for Google’s search partners, as the value of this traffic is often very different from that of clicks that come from users searching on Google.com. At the very least, it would be helpful if Google would allow advertisers to exclude specific search partners (as Bing Ads does). While calls for additional functionality haven’t yielded results just yet, it hasn’t kept us from analyzing how these search partners are performing relative to Google.com. We’ve dissected the numbers to understand how performance looks for brand … [Read more...] about Google Search Partner Network: Friend Or Foe?