Learning to work with large data sets is like growing up: you start with spreadsheets, with fragile functions that break on any change to the data. Then you begin to crawl and maybe learn VLookups to join data together. Your data might be a hundred rows in a spreadsheet and works just fine. Your spreadsheet might scale up to a few thousand rows but it’s a little slow. Moving into larger data, you have hundreds of thousands of rows and it just won’t work. You might find some hacks, but you want to go faster. You’re past the crawl stage and walking but you see people running. The runners are the programmers. They can move faster, scale, and push the limits while you’re stuck in Excel. You can go to places in twice, three times the speed but it means you need to be much more coordinated and agile. It’s a lot of work but you’re inspired! You decide to take the leap with a couple of programming courses which—let’s be real—are boring. … [Read more...] about A Non-Coder’s Journey to Becoming a Data Engineer
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With not provided reaching close to 90% of all your organic search query data; how do you know if SEO is working for you? Yes, looking at page level data is one way around it, however having more depth of information about which keywords actually drive traffic can only help – and the best thing is, it’s completely free and easy to set up. We have found a way to increase the number of keywords in Google Webmaster Tools by around +100% (or more!), and here is how you can do the same for your site. Setting up your site within Google Webmaster by adding folders that exist on your website helps extract anywhere between 50-200% more search query data. Maile Ohye mentioned this during her panel discussion on Advanced Technical SEO Issues at at SMX Advanced in Seattle earlier this year. So how does this work? It’s fairly simple. Lets assume your website has the following structure: Home Page: www.mywebsite.com Category Pages: … [Read more...] about How to Increase Your SEO Search Query Data by +100%
The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as Google delivers ads on partner websites in much the same way it does on Google.com. To target users searching on these partner sites, advertisers need only check a box in campaign settings to “include search partners.” However, AdWords advertisers have long pined for a bid modifier to adjust bids for Google’s search partners, as the value of this traffic is often very different from that of clicks that come from users searching on Google.com. At the very least, it would be helpful if Google would allow advertisers to exclude specific search partners (as Bing Ads does). While calls for additional functionality haven’t yielded results just yet, it hasn’t kept us from analyzing how these search partners are performing relative to Google.com. We’ve dissected the numbers to understand how performance looks for brand … [Read more...] about Google Search Partner Network: Friend Or Foe?
In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts. So what is Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers? Data Studio: A brief recap Data Studio was launched in beta as part of Google’s Analytics 360 suite in May 2016. The aim of the platform was (and remains) clear: to provide Analytics users with an intuitive, shareable dashboard solution that allows them to make sense of their data. Its functionality reflects this purpose. Users can drag and drop a range of graphs and charts onto a blank canvas, then populate them using the dimensions, metrics and goals from their GA account. As such, anyone familiar with Google Analytics should be able to create polished, professional dashboards to help inform their business decisions. Data … [Read more...] about How do the recent updates to Google Data Studio benefit marketers?
By Jon Meck / July 11, 2018 Data Visualization Google AdWords Google Analytics Google Data Studio We knew it was coming, we waited for it, and now it’s finally here! Data blending is in Google Analytics, and it. is. glorious. The nice part about being the upcomer on the data viz scene is that the playbook is already scripted out, the questions become “which features do we prioritize?” and “when?”. The exact way that features are implemented can be drastically different but the underlying principles are the same, like joining data sources or as Data Studio calls it, ‘data blending’. Data Studio has a couple of tricks up its sleeve, mainly it’s giant network of natively integrated awesome tools. (Check out the BigQuery connector!) To catch us up, let’s review. Data Studio is the free visualization tool from Google. Built on the Google Drive technology, easy to create, collaborate, and share unlimited reports. We love our Google … [Read more...] about Will It Blend? Google Data Studio Rolls out Data Blending