Regardless if you’re just starting out with SEO, or you’re offering SEO services for a long time, everybody seems to ask you the same thing: “How long does it take to rank in Google?” Well, it’s time to understand exactly what factors impact ranking time so you can approximate (after an SEO audit) how long it would take to rank and, if it’s the case, sign a contract with your client accordingly. This can be a tough one to answer and it might even even prevent you from successfully making the sale. A while ago, I addressed it in the How to Convince Clients for SEO article. The short answer there for was that you can’t really tell how long it will take, because it depends on very many factors, such as budget and competition. Google Ranking Duration Factors Current website performance Competition level SEO Budget Google Dance & Click-Through Rate Speeding It Up! Get Bigger SEO Budget Write REALLY Good Content Target lower competition … [Read more...] about How Long Does It Take to Rank in Google & How To Speed it Up
Check indexed pages in google
My kids and I really enjoy watching the MAKE Magazine video podcasts together. It’s one of those rare and happy things that a ten-year-old girl, an eight-year-old boy, and an adult can watch together and find interesting. Inspired by these podcasts, I thought it would be a good idea to create a do-it-yourself SEO project. So today, we’ll make a Google Spreadsheet that checks a web page for various on-page factors that can affect SEO. What you need: A Google Account for logging into Google Spreadsheets A URL that you want to check. In this article, I’ll be checking http://searchengineland.com/. The spreadsheet that we will create in this article is here. Once you are signed in to Google Spreadsheets, you will be able to make your own copy to work with by opening the spreadsheet and selecting File -> Make A Copy… If you would rather start with a blank spreadsheet and fill it in as you go through this article, select File -> New -> Spreadsheet. How It … [Read more...] about How To Check On-Page Ranking Factors Using Google Docs
Reputation & Trust Two words I frequently saw or heard this year were reputation and trust. I am writing about the credibility of a website’s content, design, and external links, not reputation management as an SEO service. Since day one, Google and its fellow search engines promoted consistent quality while criticizing trickeries. What changed is Google can police bad behavior more effectively and broadly than ever before. Google got teeth. Google Gets Vocal In the past, Google shied away from notifying domains about their black hat webspam via Webmaster Tools. This changed in April when the search engine expanded the types of messages and warnings it sends. Penguin Google introduced Penguin on April 24th. Penguin penalizes websites that exhibit signs of artificial external links. This is what Penguin looks like in analytics. When it comes to recovery, Google seems adamant that websites must make a thorough effort to remove all artificial and low quality links no matter … [Read more...] about Important & Critical Shifts In Google SEO
Two months ago, the internet blew up over Google AMP (Accelerated Mobile Pages). And, just when you thought you passed the Structured Data Testing tool and implemented your AMP HTML file extensions perfectly, you realize your AMP pages are not showing up in the search results. Are you asking: Where are my AMP pages in the search results? Does AMP happen in real-time? Or, does it take a few hours for Google to index your AMP pages? Well, take comfort in knowing you are not alone. Yep, the SEJ team is right there with you. In true early adopter fashion, SEJ launched our AMP pages on March 29. Since the launch, we have seen traffic to our AMP pages spike from 50 to 700 sessions. High-fives all around! So, it’s no wonder that only 25% of SEO professionals have taken steps to implement AMP. And, while there may be more legwork involved in creating AMP pages, Google has created a new problem: With countless hours spent, it’s hard to know when and where your AMP pages exist in … [Read more...] about Where are My AMP Pages in the Search Results?
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs. As it turns out, Google's webmaster trends analyst Gary Illyes wasn't too happy with the technique that was being utilized by the script, so I cannot endorse this method: Shortly after, Sean Malseed and his team at Greenlane SEO built a similar tool based in Google Sheets (among other awesome tools like InfiniteSuggest), and Googler John Mueller expressed reservations: @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 How could I learn which pages weren't indexed by Google, and do it in a way that didn't break Google's rules? Google doesn't indicate whether a page has been indexed in Google Search Console, won't let us scrape search results to get the answer and isn't keen on indirectly getting the answer from an undocumented API. (That … [Read more...] about How to check which URLs have been indexed without upsetting Google: A follow-up