Deciding on the right SEO solution can be overwhelming. Brands and marketers must consider which tactics, strategies and service providers can bring a search campaign to life. The goal of this article is to provide a guide that delivers a breakdown of considerations and help your brand select the best SEO solution to meet your brand’s needs. By asking strategic questions about the benefits and risks of utilizing a platform, agency or mix, you can reach confident decisions based on needs and available resources. Comparing Partners & Platforms When analyzing the pros and cons of an agency versus platform solution, the primary factors can be reduced to four basic elements — capacity, expertise, resources and responsiveness. For the sake of this article, we’re considering agencies to be third parties that support brands — SEO consultants could certainly fit in this category, too. Platforms are tools that go beyond tracking keyword rankings and provide SEO … [Read more...] about Choosing The Right SEO Solution
Last week I was jolted by booting up my computer only to see the blue screen of death. The computer was dead, dead, dead and I had to replace it with a new one, going through the painful process of restoring all of my software, tools and data. The old computer was using Windows XP, while the new one had Windows Vista, which made the transfer of data a bit less easy than I had hoped. I had most of my data backed up externally via Carbonite and via a 64GB Kingston flash drive. Unfortunately, my new hard drive was in a different format than the old one. It turns out the flash drive was able to transfer data easily enough, but it wasn’t as easy for me to recover everything from the external back up. Also, the old computer was the host for our community website with about 300 logins, and restoring that was no fun. What follows are thoughts, tips and tools for recovering from a computer disaster. I’ll touch both on ways you can protect yourself ahead of time, as well as some of … [Read more...] about Recovering From The Blue Screen Of Death As An SEO
The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task
SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while they understand the importance of SEO and its results, they still struggle with how to execute an effective SEO strategy and what tools to use in the process. And who can blame them? So many tools exist for various uses at varying price points, and for even the most experienced, it can be hard to tell which one to choose. Here, we’ve listed some of the best SEO tools that SEO experts are using in 2018 to help them create amazing content loved by both audiences and search engines. 1. Ubersuggest When one of the most proven names in online marketing buys one of the most popular free tools on the market, you know it’s on to something special. Neil Patel’s 2017 purchase of Ubersuggest had many showing a renewed interest in the … [Read more...] about The Best SEO Tools You Should Be Using in 2018
Links have long been the foundation of SEO, ever since the very beginning of Google. Links connect the web; every site is an anchor point, every link is a line drawn between two of them. It makes sense that more links to a site would indicate more value, more authority, and more traffic to a site. A site with no links is a site no one knows about, no one can find.PageRank itself was founded on the idea of links working like votes, more links means more value. Unfortunately, Google has spend the last 20 years working to minimize the damage of this approach. When links – something you can easily control – are the foundation of your SEO, it’s easy to do things like:Pay a bunch of people to link to you.Make a bunch of websites that all link to each other to increase their own authority, then link to you to increase yours.Spam a bunch of negative links from known spam sites to tank a competitor.And so on. There are thousands of shady marketers looking for ways, both … [Read more...] about Do Linkless Mentions Help Your Rankings and SEO?