Did you know that 60% of marketers are using webinars as part of their content marketing strategies? If you want to stay competitive in your field, webinars can be a highly effective way to build your brand and increase leads. But, where do you start? Aren’t webinars a lot of work? Besides, it probably won’t work for your brand anyway. If those are the thoughts going through your head, you are in the right place! As Senior Editor here at SEJ, I have spent the last year planning and implementing SEJ Marketing ThinkTank, our bi-monthly series of educational webinars. We have covered a wide range of marketing topics, including local SEO, social media for big brands, PPC, and marketing on Reddit. If you are considering planning webinars, but don’t know where to start or already have a few under your belt but aren’t sure they are getting any results, keep reading. Let’s start at the beginning. What is a Webinar, Anyway? A webinar is short-hand for web-based … [Read more...] about Webinar 101: Using Webinars to Build Your Brand
Check where email is used
Sharing is the currency of social media. Getting more social shares for your content can grow your site, business, or product and can lead to more engagement. But among all the social media platforms out there, which one can get the most number of shares for your content? According to a survey sent out to Search Engine Journal’s Twitter audience, the most used social share button is Twitter, with more than half of SEOs using it to share content. This was followed by Facebook, with 35% of SEOs using it for social shares. Email/SMS and Buffer were at the bottom of the list, with only 6% saying they use email/SMS and 4% using Buffer for social sharing. It’s no surprise that Facebook and Twitter are on top of the polls. But why is Twitter used more than Facebook? Twitter vs. Facebook Twitter has 313 million active monthly users, and that number holds a lot of potential when it comes to getting content read and shared. But Facebook has even an even larger user base than … [Read more...] about Twitter Is The Most Used Social Share Button [DATA]
Data is a fickle friend. It is only as reliable as the setup you have and the effort you put into understanding the numbers. There are so many variables that can kill your data, and fixing the things that are broken is always a process of elimination. I can tell you that most skewed data is generally caused by two things 1) incorrectly installed scripts, or 2) the site owners themselves. You and your coworkers and employees are the one that visits your site most often. Your marketing team and webmaster are probably a close second and third. Do those visits really represent honest traffic to your site, with an intent to buy, sign up or convert? No, not really. In my experience with lodging and hospitality websites, many reservation agents either book phone call stays through the website, or ask potential guests to navigate a site with them. Marketing Managers navigate through the site on an hourly basis. CEOs, should you be measuring your internal clicks on your site? No, of course you … [Read more...] about Are You Using Filters To Keep Your Analytics Data Honest?
I like the new user photo galleries that Twitter started rolling out yesterday. They’ll make photo search and discovery much easier, especially for those of us who’ve scattered our photo uploads across TwitPic, yFrog, Mobypicture and other photo services. But I’m also hoping that the product Twitter launched yesterday is a shell of what it’ll be six months from now, or a year from now. Because there’s so much more that Twitter can and should do with these User Galleries. Here’s a look at one Twitter user (me) would like to see: 1. Stop archiving images that I retweet via the “old style” retweet. The gallery is looking for photo links in tweets and archiving them. And because the old-style retweets (where you send a tweet that includes “RT @username” or something similar) are actually counted as new/unique tweets, Twitter grabs the other user’s image and puts it in my gallery. Twitter should be able to only put images … [Read more...] about Here’s What Twitter Should Do To Make Photo Galleries More Useful
Local businesses typically use search marketing to achieve two main objectives: getting customer calls and walk-ins. They do this by publishing their address and phone number in search engines and local directories so that an interested customer can take action one way or another – by walking into a restaurant or calling a plumber for example. But while getting more customers on the phone or through the door is the declared offering of many SEM agencies, “Advertise with us and your mailbox will be packed with new emails every day!” is one advertising slogan that you would be hard pressed to find online. Many small business owners are happy to “Pay Per Calls”, or “Pay Per Actions”, but getting unsolicited emails is something that most people might shy away from. Last month, Palore was commissioned to research the state of SMB emails online, and the results suggest somewhat different conclusions. SMBs typically appear online in directory sites … [Read more...] about Can Search Marketing Generate Emails To Local Businesses?