FAQs: Mine your frequently asked questions page for topics your customers frequently search. Search Google Analytics for Top Traffic Pages: You can pick a topic by seeing what content is the being discussed and shared the most on your site. Ask Sales/Social Team: Ask your team members what topics they discuss with customers on a daily basis. These may be areas where more information may be needed. Poll Your Audience: You can also ask your audience directly for topics they would find useful. … [Read more...] about Webinar 101: Using Webinars to Build Your Brand
Check where email is used
Facebook’s mix of text, image, and video makes it more time-consuming to create content. The Facebook share button also populates your post with the necessary text, image, or video content so there’s no need for you to include anything else. This makes sharing easier but can make users feel like they’re not adding any value to the content they’re sharing. … [Read more...] about Twitter Is The Most Used Social Share Button [DATA]
Carrie Hill is the co-founder of Ignitor Digital, along with long-time colleague Mary Bowling. After years working for other agencies and learning the ins and outs of great customer service, Carrie and Mary opened Ignitor Digital to serve the small and very small business with top-quality Local Search, SEO and Social Media services. When not working, Carrie loves to cook for friends and family, hang out with her pretty awesome kids, and read books that have little-to-no educational value! … [Read more...] about Are You Using Filters To Keep Your Analytics Data Honest?
Twitter should be able to only put images that I upload into my User Gallery. If someone is searching for a photo in my gallery, they should be able to search just photos that I’ve uploaded. … [Read more...] about Here’s What Twitter Should Do To Make Photo Galleries More Useful
SEM agencies continually try to demonstrate ROI for SMBs’ search marketing dollars through measurement solutions such as call tracking systems and online reservation systems. If indeed SMBs use search marketing to generate new leads and customer emails, then SEM companies may want to monitor that channel as a result of their search marketing efforts as well. But that is a big IF… what do you think? … [Read more...] about Can Search Marketing Generate Emails To Local Businesses?