Wolfram|Alpha Scores Again With Rich NFL Data I am a long time admirer of Wolfram|Alpha and I’m happy to report that my admiration continues to grow, as you can now access NFL (National Football League) statistics using Wolfram|Alpha. So, queries like: Tom Brady Joe Flacco Passing Yards 49ers 2011 New York Giants field goal attempts, field goals made Chicago Bears Record 1985 […] … [Read more...] about The Day In Search, January 20, 2012
Chicago police report search
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: July 9, 2012
2. First-Hand (“Custom”) Research The writers, properly empowered and informed, can be campaign experimenters, too. Like prospectors of research, they should be open to new ways of gathering information. This may include phone surveys, in-person interviews, site visits, journalist contracting, and any other (legal and ethical) information-seeking tactic a content designer and his team can dream up. The more unique the research, the more unique and interesting — and therefore, the more promotable — the content will be. … [Read more...] about The Content Designer: King Of The Conversation
Obviously, only some types of businesses would directly derive value from this sort of promotion, and some types of business locations might consider the added non-customer foot and car traffic to be highly undesirable. (Since Ingress is not widely known yet, there are reported instances of players being questioned by police or even arrested for suspicious behavior. Imagine if police overheard your app declaring that you’d “targeted” a location, that you’re “in range,” and that you’re “successfully hacking”! Difficult to explain. Seemingly sinister.) … [Read more...] about Is Google’s AR Game A Stealth Local Data Effort?
That was written way back in 1998 by two graduate students at Stanford named Sergey Brin and Lawrence Page in their paper, The Anatomy of a Large-Scale Hypertextual Web Search Engine. And yes, I recognize that this particular example refers to the intersection between paid and organic results, but the message applies equally well to buying paid search brand terms: search engines should not require brands to pay when someone searches for their brand! … [Read more...] about How to ‘Protect’ Brand Keywords for Less