Education has been changing and has become better as time passed by with introduction of new trends. In the beginning, education was just passing of general information and knowledge orally generations after generations and the eldest person was considered as a living library wherein if anyone had any doubt they would ask that person for their words of wisdom. After that, came the concept of schools where a person with more knowledge about any particular field would teach the children and share the knowledge in that area. Soon these schools started storing information in the form of written data which in turn led to the invention of books. As time passed by, schools became bigger and started using infrastructure and modernized ways of education, that is when Online Education came into existence. Now with the use of the internet, one can choose the best course offered in a specific region like Georgia just by typing best online colleges in Georgia in any search engine and can get all … [Read more...] about How has Online Education Evolved
How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?
Editor’s Note: This is a section of our completely redone SEO Guide. Enjoy! I’ve been in the web marketing industry so long that I get to tell “back in the day” stories that leave today’s younger generation of SEOs scratching their head wondering what the heck I’m talking about. It’s kind of like explaining to your children that cartoons used to air on TV for only three hours a week! And you had to get up at 7 AM to watch them live! Just to prove my point, when I started doing SEO (“back in the day”), rankings were the only thing that mattered. I’m ashamed to admit it, but in my very earliest days, my optimization practices constituted getting the keyword on the page as many times as possible without ruining the visitor’s on-page experience. It’s heartening to know that I, and the industry at large, have come a long, long way since then. In fact, if there was just one very significant evolution that has happened … [Read more...] about Making SEO and User Experience Work Together
Some brands are inherently sexy, like the Ford Mustang. The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car). Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products. How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling? Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen. Speak the Native Language … [Read more...] about 7 Examples of Great Storytelling For Boring Brands
Technology has made volunteering or giving a monetary donation to our favorite non-profit organization as convenient as possible. As technology continues to advance at an increasingly speedy rate, we can expect to see more opportunities for non-profits to reach donors and the people they help. For example, mobile devices will help non-profits engage with supporters and more effectively communicate with volunteers and staff members. Big data and analytics are being used to learn which channels are the most effective in reaching donors or how to plan fundraising events. The Cloud provides cheaper alternatives to services that were normally too pricey for non-profits. Software will be able to enhance the user experience. And social media networks provide access to donors, supporters, volunteers, and patrons. Non-profits aren't just using technology to help their causes, though. They're also innovating the tech sector themselves. Take the following ten non-profits, in no particular order, … [Read more...] about 10 Non-Profits Making a Difference in the Tech Sector