SES China is always a fascinating experience. Although the content is similar to other SES shows around the world, there are notable differences ranging from unique perspectives on the Chinese and Asian markets to a variable “schedule” that seems to work fine for locals but is guaranteed to drive anyone from a western culture accustomed to events starting and finishing on time absolutely nuts. Last year, SES China was in Nanjing in Jiangsu Province—an industrial city on the Yellow River in the north-east part of China. This year, the conference moved south, to the coastal city of Xiamen in Fujian Province. Xiamen is due west of Taiwan, and the locals say that the city shares a similar culture and dialect with the nearby island. The audience for this year’s SES China seemed younger than a year ago. In fact, speaker Stone Chen, on the Domain Strategies panel, actually referred to the Tian’anmen square incident in 1989 as a “student uprising” … [Read more...] about Report From The Field: Search Engine Strategies China
Tomorrow, March 8th is International Women's Day and Google has a special Google logo, aka Google Doodle, for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don't go to Google on Saturday see it the day before. The Doodle is heavily animated and features a 90-second video showing how women have historically been underrepresented in almost all fields. Here is that video. It is interesting Google is posting this because just the other day a study came out showing only 17% of Google Doodles in the past two years had women in them. Team lead Ryan Germick agreed with the study, saying "We've been working to fix the imbalance in our doodles." In this Doodle Google has featured over 100 women, they include: Cee Chatpawee, TV host, IT Princess, Thailand Chinaza Godwin Christiana, Student, Nigeria Easkey Britton, Surfer and the first woman to surf in Iran, PhD and doctoral candidate, Ireland Rahimah Yussof, Developer … [Read more...] about Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Baidu Squeezing Google Out On Chinese Android Phones Open source is a double-edged thing. Whereas the free and “open” Android platform has been a boon to Google in most places around the globe, in China the story is apparently different. The Next Web reports (based on third party information) that the general manager of Baidu’s wireless unit claimed 80 percent of Android-based handsets […] Multinational SEO & Traffic Estimation: Converting from the SERPs It’s now well understood that maximising your conversion rate is critical to compete in the most competitive markets, but what’s often missed is how extending your conversion optimisation to the Search Engine Result Pages (SERPs) can influence your site conversion and increase the total available traffic from each search term. YouTube Founders Buy Delicious; First Step To Taking … [Read more...] about The Day In Search, April 27, 2011
I love local search. It follows many practices similar to Web search, though different often in ways that do reflect an attempt to map the real world. Google’s Streetview cars are a little like Google’s webcrawler Googlebot. Instead of collecting URLs for Websites, Google Maps collects addresses to associate with businesses, nonprofits, government offices, parks, landmarks, and many other destinations. It has its own challenges as well, such as the streetviews car being turned away at sentry guard booths for military bases, or not being able to drive down “private” roads. Google Maps also can’t use latitude and longitude coordinates in places like China since their export and use is classified by that country as if they were munitions. I’m also often frustrated by local search. Driving directions from Google often begin by telling you to go “east” or “west” on your first turn. I’m not Mason or Dixon, Lewis or Clark, and … [Read more...] about GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?
Google’s index is huge and sprawling, and sometimes they need a little help keeping up with it. If you want to get a list of URLs removed from the index, there are a few ways to go about it, but they all center around the Google Remove URLs Tool.Options for Removing URLsThere are a few different options you will have to explore when you want to remove content from Google’s index. Let’s explore them.First up are two questions you have to answer.Do you own the content you want removed?Do you want the content removed from the search index, or from the web entirely?The answers to these questions will guide the process you have to follow. I’ll explore each one in its own section.You Own the Content and Want it Removed from the IndexIf you own or control the content you want removed, and you want it removed from the Google search index, you can use the official Google URL Removal tool. That tool can be found here. In order to remove content from the index, however, … [Read more...] about How to Bulk Remove URLs From Google’s Search Index