Google is a search engine that millions of people around the world use day in day out for various reasons, such as research for business people and students, entertainment amongst other reasons. To fully utilize Google searches, different essential tips ought to be at your fingertips. Outlined below are a few tips by Redshed. Tabs: The first and the foremost tip is regarding the tabs that are usually displayed in every search which are currently; Image, Web, News, and More. These tabs are meant to aid you in deciding what kind of search you require; whether its Images, Web sites, or even News. News will be displayed when you select the News tab; websites will be represented on the selection of Web tab and images on the Image tab. These tabs are there to help you save time during your exploration, and they may be beneficial if fully utilized. Quotation marks: Sometimes, you may want to search for a specific item. To improve the search results, you may try using quotation marks when … [Read more...] about Useful Tips for Better Google Searches in 2018
Cisco google station
Wouldn’t it be great if there was one mapping service that offers everything you need to plan a trip to somewhere you’ve never been? Sure, map sites are generally pretty similar. You can see maps, find business listings, get driving directions, see images and stuff like that. But it’s actually more complicated than that. At least it was for me. My wife and I recently visited Maui, Hawaii for the first time. We spent a week on the island celebrating our 20th wedding anniversary and, after getting advice from all of our family and friends, we had enough must-sees and must-dos to fill a month there. After we decided how we wanted to spend our week, my job was to plan/map it out. It soon became a study in the differences between Google Maps and Bing Maps – the two sites I relied on most heavily. (A third mapping service was helpful once we were on the island.) Here’s a look at the strengths and weaknesses of two major mapping services — a summer vacation … [Read more...] about Google Maps Vs. Bing Maps: Summer Vacation Planning Showdown
In continuing with my theme of online opportunities for local media companies, I thought I would explore market dynamics within the online radio sector for this post. According to Borrell Associates, local online advertising is expected to grow at 8% this year while broadcast radio advertising dollars are forecasted to contract by 15.1%. As with other sectors of the market, online is the bright spot that traditional media companies need to pursue to secure both their market relevance and future revenue streams. When discussing the online radio format, most people think about the challenging dynamics associated with the music format: radio has an unfair economic advantage as they don’t need to pay royalties, Last.fm and Pandora will struggle to support royalty requirements exclusively through advertising dollars, Rhapsody and Napster have strong subscriber-level economics but achieving scale and business model longevity are open questions. However, when I think about radio … [Read more...] about The Online Opportunity For Radio Stations
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Google. Founded in 1998, today more than 1.17 billion people use it. About 40,000 search queries are processed every second on average. It crawls 20 billion websites per day. It’s the new yellow book. It’s the new advertising space. It’s today’s billboard that millions and millions of people see at any given moment. Many business owners who don’t specialize in SEO are easily deterred from staying up-to-date with the search giant when they learn the changeability of Google, but it’s more crucial now than ever to embrace creating good content that Google will serve to readers. Here’s the truth: Google offers you the simplest and most convenient way to bring and keep your brand into the spotlight. Google is Making History as the Uncrowned King of Online Advertising These days, Google is going beyond search and taking over advertising, generating over $61 billion in ad revenue alone in 2014. According to the numbers provided by mondaynote.com, … [Read more...] about How Google is Taking Over Content Advertising