2. Information: Listings containing more robust information and links rank higher in results (e.g., a website link, keyword-rich content, media, etc). Enhance your listing with keyword-rich content targeting the top keyword phrases prospective consumers may use to find you. Consider using variations of the most popular terms like "painters" and "painting". Listing "brands carried" is a good way to target popular keywords. Businesses with product/service keywords in their LBL title get an extra boost (some businesses actually change their name specifically for this reason). Run some tests using Google Analytics available in the GLBC (Google Local Business Center) to narrow down your keyword focus. Be sure to add media to your listing: a company logo and multiple store/product photos go a long way - video is a bonus. I also suggest supplementing your listing with as many "extras" as possible. One example would be adding a custom coupon, which … [Read more...] about Optimizing Your Business Listing for Local Search Supremacy
Claim google business listing
Despite the fact that Google has given major prominence to their local search results in the Universal SERPs, they have done very little to alert business owners to the need to verify ownership of the listings. No one, that I know of, has calculated what percentage of the listings in Google's local index are unclaimed, but pretty much everyone agrees the number is staggering. So, don't feel badly if you didn't realize you needed to take control of your listing. You've got the information you need to do it now. … [Read more...] about How To Claim Your Google Maps Listing
For those of you unfamiliar with the incident here is a brief recap. The technique, apparently in widespread use in the locksmith, pay day loan and other industries, exploited weaknesses in Google’s Community Edit capability. In this newly reported case in the floral industry, affiliate mapspamers targeted high ranking florists in major markets that had not claimed their business listings in the Local Business Center so as to be able to benefit from an existing businessâ ranking and reviews. … [Read more...] about Claim Your Google Local Business Listing Before Someone Else Does!
This is where most companies are first spotting the problem. Hijacking is often identified when a sudden drop in traffic is reported in the local business center and the business owner or SEO heads off to investigate the reason. Vigilance is the name of the game and only by checking in on a regular basis can you be certain your listing hasn't been hijacked. (Besides, you should be checking in on a regular basis as part of your online marketing efforts anyway.) … [Read more...] about Google Local Business Listings are Being Hijacked Again
You’ve probably used them to help determine whether to visit a restaurant or go to a shop. You may have read the Google reviews left, or determined if the restaurant is right for your family. Google My Business (GMB) listings are therefore a critical powerful tool for businesses to use – because when you use GMB you can customise your listing and improve how individuals find and research your business. … [Read more...] about Optimise Your Google My Business Listing With These Tips