Google has introduced a way for businesses to appear in local listings even before they open to the public.Businesses that are opening in the near future can now create a Google My Business listing.The listing will appear in Google search results 90 days before the before the opening date, giving businesses an opportunity to build an online presence and generate customer interest.Businesses can also engage with customers via the Google My Business listing and answer any questions people may have before doors open.Here is a quick walkthrough explaining how to set up a Google My Business listing for a soon-to-open business.Creating a Google My Business listing with a future opening dateStep One: Claim Your ListingThe first step is to create a Google My Business listing by visiting google.com/business and following the prompts.When setting up a listing for a soon-to-open business select “Verify later” when prompted to verify the business.That step is most important because it … [Read more...] about How to Get a Business on Google Before it Opens to the Public
Claim your business on google
1. Make sure you’re on Google and Facebook At a bare minimum, you need to make sure that your business has a presence on the most popular search engine and social media sites. If your business has been around a while, it probably already has a listing on Google, but you need to claim that listing. By claiming your listing on Google, you can make sure that your business hours and contact information are correct. Claiming the listing also allows you to respond to reviews. 2. Make your own personal social media accounts The best way to learn about social media is by creating an account for your business. When you have your own LinkedIn, Twitter and Facebook pages, you will have a better idea of the different markets with each site. Some companies make the mistake of trying to force their branding message onto every site, and this can be perceived as artificial and disingenuous. Once you have had a chance to see how other businesses in your industry handle their social media … [Read more...] about 10 things you should be doing now on social media to grow your business
In August Google quietly began incorporating small, clickable areas within maps, for parks, landmarks—and yes, even some businesses. These clickable “landmark icons” appear for any kinds of searches, even simple address searches. For a business, what does it take to achieve “landmark” status? Online mapping providers have long offered add-on features beyond the basics of streets, cities and address pinpointing. Additional features have included things like county boundary lines, lakes, rivers, creeks, parks, major local landmarks and historical or cultural places. When you think about it, inclusion of distinctive natural features and landmarks makes a lot of sense in maps. Not only are they things which people may frequently try to find, but landmarks by their nature also help people to further orient themselves when trying to give directions or recognize where they are in relation to the environment. Example of Landmark Business Icons in Google … [Read more...] about Can Your Business Achieve Landmark Status In Google Maps?
Businesses or consultants who work in the social media space know that one of the difficulties is keeping up with all of the new tools and websites and deciding whether it’s worth investing time and energy into using them. In this column, I’m going to take a look at Foursquare and some of the tools that local businesses can use to their advantage. For those people who aren’t familiar with Foursquare, it a location-based social media tool that allows people to “check in” and broadcast their location to their friends or to the world. The service was built by Dennis Crowley and Naveen Selvadurai. Dennis Crowley was also the creator of another location based service called Dodgeball which was bought, ignored, and eventually shut down by Google . Foursquare basics Foursquare works by allowing people to use a GPS based smart phone to verify their location (called checking in) and earn rewards. The rewards come in two forms: badges and mayor-ships. To earn a … [Read more...] about Tools For Businesses On Foursquare
Much of the growth in mobile can be attributed to apps. In its 2015 US Mobile App Report, comScore reports that while time spent in mobile digital media use has grown 49 percent since 2013, app usage grew by 90 percent during that same period and constituted 77 percent of all time spent on digital media. With all that time spent on apps, is there a way that local businesses can get a piece of the action? The problem is that the average smartphone user only visits about 25 apps each month — and 96 percent of time spent on smartphone apps occurs in the user’s top 10 apps. (Tablet users are even higher, spending 99 percent of their app time on their top 10 apps.) That doesn’t leave much room for a small local business to get attention via its own app. The one exception might be for businesses built on frequent habitual use, like coffee shops or fitness centers. Popular apps like Facebook get regular return visits through constantly updated news feed content that users … [Read more...] about 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing