The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
Did you know that more than 50% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business. The following will serve as your guide to expert Amazon SEO and ranking your products on the largest online retail site in the world. Understanding Amazon results pages Knowing the intricacies of how Amazon displays products can be very beneficial to getting your products seen. They pretty much have two results page formats. There is the list view with 15 product results covering all departments. Also the gallery view with … [Read more...] about Amazon SEO: A guide to improving your rankings on Amazon
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. Think of your audiences as hunters and gatherers. They’re constantly scanning and searching online for what they need. And most of the time they don’t find it. A good headline that catches their attention and entices them to click through to read the rest solves their problem – and creates coveted lead generation opportunities for you. Make headline writing (and perfection) a key component of your content marketing strategy. Follow these simple rules and you’ll appeal to audiences as well as search engines. 1. Use keywords But just one. Including keywords in your headlines is important, as major search engines such as Google, Yahoo! and Bing will … [Read more...] about How to write blog headlines that drive search traffic
SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on. It’s a common challenge for early-stage and growing startups to find the resources and the time to focus on many different activities that can take their business to the next level. It’s also easy to feel lost among all the tasks, being unable to decide where to start. SEO is sometimes ignored as an activity when it comes to setting priorities, but it can be very useful in: establishing your startup’s authority reaching a wider audience building traffic and brand awareness improving engagement generating interest in your business This is an overview of how startups or new businesses can get started with SEO by following a series of steps that can help them improve their online presence and find a new audience. Set your goals One of the most important steps when starting with SEO … [Read more...] about Ten steps to successful SEO for startups
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is, are these guest post links still safe and viable? The answer is yes. It is still possible to build our link portfolio by contributing on authoritative websites. However, there are certain rules that we need to follow in order to avoid any issues with Google. Guest blogging 101 One of the beautiful things about guest blogging is that it gives us the opportunity to score some great links from high-tier websites. To be honest, we probably couldn’t have gotten those links with any other method. This is why guest blogging is always worth bearing in mind as a link-building strategy. But, we need to be very selective when choosing the … [Read more...] about Still doing guest blogging? Keep these 4 tips in mind
Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy? While we await the launch of Google’s mobile-first index, search marketers are aiming to capitalize on the growing quantity of searches made on smartphones. We spent a long time anticipating the ‘mobile era’, but for many businesses it has been a reality for some time now. The numbers certainly tell their own story. Mobile searches now outnumber desktop queries, and mobile advertising spend is projected to exceed $100 billion worldwide this year. (Source: Statista) Of course, this means that the ranking signals for mobile are different to those used for desktop results. That stands to reason; smartphones are used for different purposes and they provide Google with different data sets to calculate its … [Read more...] about The 5 best tools to develop a mobile-first SEO strategy
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated by text. Even as the outputs have become more varied (video and image results, for example), the inputs have been text-based. This has restricted and shaped the potential of search engines, as they try to extract more contextual meaning from a relatively static data set of keywords. Visual search engines are redefining the limits of our language, opening up a new avenue of communication between people and computers. If we view language as a fluid system of signs and symbols, rather than fixed set of spoken or written words, we arrive at a much more compelling and profound picture of the future of search. Our culture is visual, a fact … [Read more...] about Pinterest, Google or Bing: Who has the best visual search engine?
I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite a few things actually. Let’s first take a look at the market share between the two rivals. In the US, Bing occupies a third of the market. A third! That’s pretty high given that ‘Google it’ is now a heavily used phrase by the masses, whereas have you ever heard anyone say ‘Bing it’? Probably not. In the UK, Bing isn’t far behind with a 26% share of the market. It is, however, worth noting that worldwide Bing only has 5% of the desktop search engine market share, whereas Google has 87%. That’s a big discrepancy. Bing is undeniably still a key player in the search engine rivalry … [Read more...] about 5 things that Bing does better than Google
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging, social media posts and the other aspects of building an online brand seemed to sound the death toll for traditional communications and marketing strategies, like public relations. However, we are nearing the second decade of the 21st century, and public relations continues to prove itself as an essential element of marketing communications. Like other aspects of marketing, it’s a discipline that has morphed and evolved to fit into the changing digital ecosystem, in which the value of appearing at the top of the search engine results page is arguably equitable with yesteryear’s goal of a front page headline. Brands attuned to these changes and the importance of integrated, hybrid marketing will find … [Read more...] about The collision between PR, content, and SEO: How to make it work for you
As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in, and marketers have more (and better) options for demand generation than ever. As we head full-steam into Q4, here’s a list of demand generation channels, considerations of when to make use of them to expand your reach, and best practices we’ve honed across clients of all budgets. Google Display Network Once rather maligned, the GDN provides a number of targeting options that allow you to leverage the thousands of data points they collect on users across the web. Among the most effective targeting options when it comes to both demand … [Read more...] about How to use demand generation channels to effectively expand your reach