For those of us who work in local search optimization, it’s clear that Google PageRank is less and less important as a factor in result rankings. It’s not difficult to find instances where businesses with lower PageRank are listed higher than competitors in the local 10-pack, and some like Matt McGee point out cases where companies with no website at all are ranking well. These cases show that in Google’s local searches, PageRank has been pushed aside in favor of a ranking process that’s often independent of websites: I’ll call it “BizRank”. Now, the fact that Google Maps contains listings with no associated websites is nothing new. When they first launched their service that mashed up keyword search + yellow pages directory + map interface, it contained many listings with no sites. Yet, for many of us in search marketing, our focus and even some level of unspoken agreement has been that listings with website URLs have a clear advantage over … [Read more...] about Has Google Maps Switched From PageRank to “BizRank”?
Classic google maps url
Hey news publishers. Stop acting as if your content only appears printed on dead trees and tap into the dynamics that the web offers. That’s a blunt summary of advice from Josh Cohen of Google News, from a wide-ranging interview with him on Google’s experiments with new ways of delivering news. Cohen, business product manager of Google News, says Google has no ultimate solution for the future of news online. It does have a vision of a super personalized news product that tracks someone’s “read state” and keeps them constantly informed with updates. But to turn that vision into reality, it’s conducting a variety of experiments. Some will succeed; some won’t. The experiments aren’t meant to compete with publishers. Cohen stressed that Google’s not a content play and has no “Hulu for journalism” pretensions. Google’s a technology company, he says, one with tech that it hopes news publishers can tap into. For … [Read more...] about Google’s News Experiments & The Quest To Solve The “Read State” Issue
Since Google’s launch of Place Search—a special new display for business listings appearing when users submit search queries related to local businesses—I’ve seen a discernible spike in interest on various websites and forums in how to appear higher on the results pages. A number of small business owners particularly seem to have awakened to realize a need for local search engine optimization (“local SEO”). You can see some evidence of the spike via Google Insights for searches on “Place Search” terms: This a brief overview of how to do Local SEO for your businesses/websites. However, you should also be warned that search engine optimization has varying degrees of complexity, depending upon your type of business and city. If you have few competitors or if your competitors are relatively unsophisticated at their online promotion work, it may be easy to perform a few tweaks using straightforward strategies and get ranking advantage. … [Read more...] about How To Rank Higher In Google Place Search
Sector insights Emily Hogarth, 20 Jun 2019 Gone are the days of one long list of blue link SERPs, as we now revel in the days of rich SERP features, serving the searcher smarter and ever more convenient results. These changes present both pros and cons for SEO’s; some SERP features offer new ranking opportunities, whilst some don’t even require the searchers to leave the results page, affecting the potential for traffic. Regardless, these features take up increasing space on results pages, making them extremely important for your digital ecosystem. What are SERP features? SERP (Search Engine Results Page) features are non-traditional search results returned by Google; these SERP features usually expand the organic search results to include richer content and visuals. With the launch of our new SERP Features Analysis tools, giving you the ability to track every feature, we explore their individual importance, and how best to optimise your content to perform for them. … [Read more...] about What are SERP features? A guide to Google’s rich snippets
There's a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don't have a rounded analytics strategy, then you won't have a solid understanding of how your campaigns perform. In addition, if you don't have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that's not good for enhancing your business. Enter the Conversion Goal Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an "out of the box" Google Analytics implementation will only get you so far. Sure, you'll get the basics, but that won't necessarily help you glean insights that can boost ROI. But … [Read more...] about A Beginner’s Guide to Conversion Goals in Google Analytics