References. As Google seeks to move away from cold and sometimes arbitrary criteria for ranking businesses, they are looking for signals which could indicate relative quality and popularity. Hence the increasing interest from some of us for a somewhat vague signal called “citations” or “references”. On the face of it, one would figure that user reviews and ratings would provide this, but those signals are awfully prone to manipulation by the business or by competitors. Instead, things such as mentions about the business in blog postings, news stories, and email notes may provide a bit more concrete source for relative ranking. In this context, a “reference” could be when the URL, business name, street address or phone number are mentioned. All indicate that the business or location has some significance. … [Read more...] about Has Google Maps Switched From PageRank to “BizRank”?
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But does Google have something like this in testing, that hasn’t been put out there? What about all the rumors that Google has something in the works with the New York Times or the Washington Post? Cohen wouldn’t say but rather pulled back again to stress there’s no perfect grand plan system Google has up-its-sleeves: … [Read more...] about Google’s News Experiments & The Quest To Solve The “Read State” Issue
Keyword Research Keyword research is just one part of classic search engine optimization, but it’s so important that I feel the need to emphasize it, particularly since few small businesses and local businesses have really thought to do it. Many small business proprietors think they know the best keywords and phrases that people use when trying to find their kind of business, but this is one area where making assumptions can eliminate two-thirds of your potential customers in one fell swoop. Alternatively, conducting a little upfront keyword research can expand your business and virtually turn lead into gold for you. And it’s just not all that hard to do. … [Read more...] about How To Rank Higher In Google Place Search
How can I use the People Also Ask feature? SEOs can use the People Also Ask feature to see what other relevant questions, terms and keywords their customers are searching for. By tracking this kind of information, SEOs can identify both the query and the SERP feature that they want to appear for, while building a more accurate profile of their customers. They can then feed this insight back into future content strategies and tracking campaigns. … [Read more...] about What are SERP features? A guide to Google’s rich snippets
Enter the Conversion Goal Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an "out of the box" Google Analytics implementation will only get you so far. Sure, you'll get the basics, but that won't necessarily help you glean insights that can boost ROI. … [Read more...] about A Beginner’s Guide to Conversion Goals in Google Analytics