For those of us who work in local search optimization, it’s clear that Google PageRank is less and less important as a factor in result rankings. It’s not difficult to find instances where businesses with lower PageRank are listed higher than competitors in the local 10-pack, and some like Matt McGee point out cases where companies with no website at all are ranking well. These cases show that in Google’s local searches, PageRank has been pushed aside in favor of a ranking process that’s often independent of websites: I’ll call it “BizRank”. … [Read more...] about Has Google Maps Switched From PageRank to “BizRank”?
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That’s kind of how we approach things. We go out there and test it. And we have certain assumptions that are behind Fast Flip, which the data will prove us right or wrong, and then we’ll go from there and either continue to expand it and see what’s working and what’s not and iterate on it, potentially blow it out, deeper integration into [Google] news, separate products. Who knows? We try and be as open as possible to letting the product and the users’ reaction to it drive that direction more anything else. … [Read more...] about Google’s News Experiments & The Quest To Solve The “Read State” Issue
This a brief overview of how to do Local SEO for your businesses/websites. However, you should also be warned that search engine optimization has varying degrees of complexity, depending upon your type of business and city. If you have few competitors or if your competitors are relatively unsophisticated at their online promotion work, it may be easy to perform a few tweaks using straightforward strategies and get ranking advantage. However, if you’re in a highly competitive market area and/or you’re in a hotly-contested business category (such as hotels, florists or locksmiths), then you have to perform progressively more difficult and often, subtle, optimizations to pull ahead of the pack. … [Read more...] about How To Rank Higher In Google Place Search
How can I use the People Also Ask feature? SEOs can use the People Also Ask feature to see what other relevant questions, terms and keywords their customers are searching for. By tracking this kind of information, SEOs can identify both the query and the SERP feature that they want to appear for, while building a more accurate profile of their customers. They can then feed this insight back into future content strategies and tracking campaigns. … [Read more...] about What are SERP features? A guide to Google’s rich snippets
So, beyond the macro-conversion of a sale, there are several other goals that should be tracked. But guess what? Most companies are not tracking those additional goals. When they analyze their traffic sources and campaigns, they simply see revenue. That's unfortunate, because several of the other goals contribute to revenue. For example, email marketing is the top driver of revenue for some of my ecommerce clients. Any traffic source or campaign that drives more email subscriptions is darn valuable to my clients. If I didn't analyze that conversion goal, then I could very easily discount traffic sources that were actually driving revenue, but just not directly. That's the danger of having a limited analytics strategy in place. … [Read more...] about A Beginner’s Guide to Conversion Goals in Google Analytics