They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?
Classified plugin wordpress
According to the Google Security Blog, this current neutral classification for HTTP “doesn’t reflect the true lack of security for HTTP connections. When you load a website over HTTP, someone else on the network can look at or modify the site before it gets to you.” In an era where concerns about information security are rising and the need to protect personal data becomes paramount, these new security indications will allow users to make an informed decision about which sites to trust with sensitive information such as passwords and payment credentials. … [Read more...] about Google Is Requiring HTTPS for Secure Data in Chrome
I always tell people to think of their site as a pyramid. Your brand is at the very top, below that is your cornerstone content for your “head: keywords, the keywords you care about the most, below those are dozens – if not hundreds or thousands – of pages, strengthening your site’s structure. I wrote about site structure & SEO over 3 years ago but it still rings true. We wrote about both these topics in our ebook too. … [Read more...] about Branding and Your Keyword Strategy
This is the image that will be shown on Facebook. The nice thing with this feature is that currently, the image doesn’t even have to be on the page. So if you want to slap a scaled back version of our logo on each link, go ahead! There is no need to put an image on a page just to use for pulling to Facebook, just add a link. og:url … [Read more...] about How To Optimize For Facebook’s New ‘Like’ Functionality
I’ll give you an example for this one, since it’s the only method that isn’t exactly what it sounds like. When working for a site that sells punk rock concert videos, we may search for “punk videos” to start with, then we’ll see a long-tailed search phrase somewhere down in the SERPs on page 3, so we’ll then type that phrase in, then click on the first result, see something on the site’s homepage that triggers an idea, and we’ll end up on a fan site that is devoted to the music of Stiff Little Fingers. … [Read more...] about 21 Link Builders Share Advanced Link Building Queries