Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Classified plugin wordpress
Does your site collect sensitive visitor information such as passwords, credit card information, or personal data? If so, be warned: by the end of January 2017, Google Chrome will begin marking sites without HTTPS as non-secure. Put another way; Chrome will now require HTTPS for sites that collect sensitive information. If you have not done so already, protect your visitors and your site with an SSL certificate and migrate to HTTPS. Reel It Back – What Is HTTPS? HTTP (HyperText Transfer Protocol) and HTTPS (HyperText Transfer Protocol Secure) are both protocols, or languages, for passing information between web servers and clients. All you need to know is that HTTPS is a secure connection, whereas HTTP is unsecure. With a standard HTTP connection, it is possible for unauthorized parties to observe the conversation between your computing device and the site. This “conversation” is typically mundane, unless you are entering sensitive information such as your password, … [Read more...] about Google Is Requiring HTTPS for Secure Data in Chrome
What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of that and explains the basis of the how, then points you to several useful posts for the how. Michiel recently wrote about Homepage SEO, telling people not to try and rank their homepage for a specific keyword. In the comments there were clearly some misconceptions about how branding relates to your keyword strategy. We’ve been writing a lot about keyword research lately but we’ve not talked about keyword strategy much, so this post elaborates on what these are and how they connect to each other. Branding and Your Homepage There’s one page that’s by far the most important in terms of our and your branding: the homepage. Your … [Read more...] about Branding and Your Keyword Strategy
News was broken this weekend about new Facebook “like” functionality that will replace the traditional Facebook share buttons. The change beefed up the visibility of people’s “likes” by adding thumbnails, and meta data form Facebook’s Open Graph Protocol: This means that getting a page on your website “liked” will now be featured in the stream of users and now act exactly like a “shared link” used to, complete with relevant images and descriptions. So How Can This Be Optimized? With this change, Facebook is now giving webmasters control of how their listings show up in the stream. So test what title headlines work the best in driving traffic by implementing these changes on your site. Here are the steps to do so: Like Buttons First, you need to grab a like button and make sure it is on your page. Facebook has a like button tool that allows you to create a specific button to go onto your website. A few options that can be … [Read more...] about How To Optimize For Facebook’s New ‘Like’ Functionality
Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them. Another complication with discussing and sharing link building queries is that they’re often tailored towards the linkable and shareable assets of a particular organization. Further, two businesses within the same vertical may have widely different linkable assets, and therefore will need to seek different link targets, which requires different queries. Despite their link-protecting reticence and the complexity of communication, the 21 link builders I surveyed delivered a highly-valuable array of advanced link building queries. Thank you to all who participated! … [Read more...] about 21 Link Builders Share Advanced Link Building Queries