Again, we will use the same example we used for startup referral traffic. Ahrefs wrote a blog post titled How To Carry Out A Detailed Competitor Analysis (With Only Two Tools). In the post, Similar Web’s digital market intelligence and website traffic software is one of the two tools mentioned. This type of post is excellent referral traffic for SAAS companies because it shows potential customers how to use the software to solve a problem they are searching for (in this case how to conduct a competitor analysis). … [Read more...] about How To Drive Traffic To Your Website (All Things Considered)
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Starting a local business and expecting local customers from offline marketing techniques like word of mouth publicity, local daily ads and other offline stuff is understandable but running your business online and targeting customers and sales on the web is another thing and it requires special tactics. I am going to explain some of those tactics in this article that will give you immense knowledge, confidence and determination to get started with your business online. … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
Of course, I’m not saying that you need to create a huge interactive piece; something as simple as a buyer’s guide can work just as well. The important thing to keep in mind is what your audience needs and likes. Whether you develop a new white paper, an infographic based around data that you’ve collected, a simple article or a video, you need to remember who it is that will be consuming the content and ask yourself, “Why would they care?” … [Read more...] about How To Get Your Content Linked To From Top-Tier Websites
That’s good reason to incorporate strategic SEO into the DNA of your website structure and information architecture, rather than trying to slap it on later like icing on a cake, when it’s too late to make any meaningful difference to the outcome. The few dollars saved on SEO consulting charges will be wasted several times over as a penalty for having an under-optimized website that leaks money in the form of abysmally low conversion rates and lost sales. … [Read more...] about Strategic SEO & Website Design
These are just some of the factors that go into whether or not a site is a Made-for-SEO website. A more general way to think about it is how the company goes about making decisions. If the only thing considered in making business decisions regarding the site is (a) getting more traffic, or: (b)converting users into sales, then we have a problem. … [Read more...] about Don’t Fall Into The Made-For-SEO Website Trap