One of the fundamental truths about SEO is that no two Google searches are the same. The logic behind it is simple, things you’ve Googled, read and watched are stored for at least three months before your Web & App Activity is deleted, if at all. This, together with data on devices you use as well as places you go – both in terms of location history and the current IP – lets Google deliver personalized results. While this is convenient, you end up in the infamous “filter bubble”. In a world of highly customized SERPs on the one hand, and a host of ranking signals for local search Google uses in its algorithms on the other, pulling relevant ranking data is as challenging as it gets. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for MarketersThe Definitive Guide to Online Listings for Restaurant Brands … [Read more...] about How to check Google search results for different locations
Clean up your google search results
We’ve been expecting them — now they’ve arrived: video ads on Google.Google Tests Video Ads on Search Results Pages from the New York Times hasconfirmation from Google that they are out there, though I haven’t seen anyonereporting them live and in the wild yet. It really shouldn’t be that much of a shock for searchers. It seemedinconceivable a few years ago that Google could "ruin" (as some might think) itsclean, fast loading page with graphic units of any type. But withGoogle Universal Searchactively putting video content into regular editorial results — with virtuallyno bad reaction from searchers — video ads seem acceptable. The question is, will video ads make sense in search results? Video in searchresults makes sense if someone is searching for that type of info — say "videoof marriage proposals." But do people want to see videos as ads? Perhaps. I could see someone searching for something like "snowboarding tips"and having a video … [Read more...] about Video Ads Come To Google Search Results
When your website’s down, it takes your search rankings down too. The first page of search engine results is prime real estate. And every webmaster is trying to get their website to show up there. But just when you think you finally landed a slice of that coveted real estate, you find your site’s ranking has dropped like a rock. Sometimes, it means your site was hacked. Why hackers hack Often, they want to pick your pockets. They’re not just nerdy teenagers looking for an ego trip. No, they’re hacking to get rich quick, using your passwords, your identity, your banking information, your credit card information, and anything else they can get their hands on. That’s why they’re called cyber criminals. Other times, they want to use your website or computer for their clandestine activities – pirated software, phony prescription drugs, pirated music – and pick other people’s pockets. These cyber pirates opt to leech your computer juice … [Read more...] about How hacking hurts your website’s ranking in search results
If you’re reading this right now, it means you’re invested in search engine optimization. Maybe you’ve been doing it for decades since Google was nascent. Or maybe you’re stumbling into SEJ for the first time as someone who’s brand new to SEO. Either way, you’re here to learn how to use search engines to drive targeted traffic to your website and convert visitors into new customers, client, patients, readers, or loyal fans. One of the hardest aspects of SEO is stay on top of all the updates Google announces, and especially the ones that it doesn’t. If you didn’t take a good hard look at your content before Panda came out, you might have felt the pain of a Panda slap and a big rankings drop. If you didn’t clean up your trashy backlink profile before Penguin was released, that Penguin slap and rankings loss probably didn’t do you any favors. You get it. A huge part of optimizing your website correctly for search engines is … [Read more...] about Communication Overload: Keeping Up with Google Search’s Constant Updates
There is an excellent verbal poll running at Sphinn now asking SEOs if they feel that social ranking signals are making for a better set of search results. It is a good question - do you feel the search results are now better since Google and Bing began integrating social factors such as Facebook Likes, Google +1, Tweets and other social sharing features into the algorithm?Take our poll:Are Search Results Better With Social Ranking Signals?Here are two comments from the Sphinn thread:Jill Whalen said:I don't see how we'd be able to know what difference social signals is making.That said, I do like when I'm logged in, to see the things people in my social networks are saying or recommending based on my searches (as long as I'm not looking for clean results for business purposes).Matt McGee added:For the most part, I feel the same way. I think there's some value in seeing a note that a certain friend/peer has shared/liked some URL in the search results -- or some local business in … [Read more...] about Are Social Ranking Signals Making A Better Search Result?