share tweet share pin it e-mail share The 2016 Race for the White House is nearing an end. From the first caucuses in Iowa in February, the Democratic and Republican parties each whittled down their lists of candidates, with each settling on their chosen nominee. On November 8, either Hillary Rodham Clinton or Donald John Trump will be elected 45th President of the United States of America. The online election campaign: Clinton vs Trump As usual, the 2016 presidential campaign has been full of polls, scandals, soundbites, accusations, endorsements, more polls and more scandals. A few months ago, our colleague Paul Bongers began analysing the candidates’ campaign websites. Here we show you how the final nominees have been performing in terms of content and SEO – how do the Google rankings reflect the overall state of play? “Showing up is not all of life – but it counts for a lot” – Hillary Clinton Regular readers of this … [Read more...] about Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign –
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Only 1 “Top Brand” Has Created A Google+ Page In The Past Two Months, Report Says The world’s top brands are adopting Google+ very slowly. Only one has created a new Google+ page in the past two months, and only four have increased their activity level above three posts per week. The numbers, which suggest that brands are still unsure about how — or if — to adopt Google+ as a […] No, Google Is Not Opening A Stand-Alone Retail Store Over the past couple of years there have been various stories about Google following in Apple or Microsoft’s footsteps and opening retail stores. Adding fuel to that fire, last year the company opened a pop-up “store within a store” to sell Chromebooks in London. There were suggestions that if all went well Google might pursue […] AdMob … [Read more...] about Marketing Day: February 9, 2012
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
The phrase Big Data is everywhere. Not a day passes without the release of another report that describes the extent to which Big Data is influencing how we do business. But, what exactly is Big Data? What does Big Data mean in the context of digital marketing? How can we be more effective search marketers using Big Data? And, what can we do to make sure we have access to Big Data that works? I will deal with these topics in this post. Big Data Explained Big data is a phrase often used to describe the scale of data generated across multiple disciplines including, as IBM suggests, sensors used to gather climate information, digital pictures and videos, purchase transaction records, and cell phone GPS signals. It includes massive volumes of marketing data too, spanning search, social, local and mobile analytics, across every geography. Big Data means massive volumes of information. IBM reports that over 2.7 zetabytes of data exist in the digital universe today. With over 571 new websites … [Read more...] about The Importance Of Big Data, Integrity And Security
Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days. Is this proof people want a “private” search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. Google has little to worry about. People don’t care about search privacy, and Duck Duck Go’s growth demonstrates this. Don’t get me wrong. If you ask people about search privacy, they’ll respond that it’s a major issue. Big majorities say they don’t want to be tracked nor receive personalized results. But if you look at what people actually do, virtually none of them make efforts to have more private search. Duck Duck Go’s growth is an excellent case study to prove this. Despite it growing, it’s not grown anywhere near the amount to reflect any substantial or even mildly notable switching by the searching public. Duck Duck Go’s Growth, In Perspective Duck … [Read more...] about Duck Duck Go’s Post-PRISM Growth Actually Proves No One Cares About “Private” Search
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or September of this year, a number of attorneys from across the US began receiving blanket denials after submitting requests to remove defamatory content from Google’s search results. Since at least 2009, Google has had an informal policy of accepting many removal requests when accompanied by a properly executed court order specifying defamatory/libelous content at specific URLs. I’ve personally seen a number of cases where hundreds and even thousands of URLs have been submitted with court orders, and Google has removed those URLs from search results. But they’ve now stopped. Not for every single request, but for a … [Read more...] about Has Google suspended defamation removals?