Now, since we’re really interested in is the outcome on election day, what we get from the margin of error is an estimate of where the true number for Jones and for Smith might be. A very common way to quote margin of error is at the 95% level. From the Jones-Smith poll, this means that Jones’ “true” number is somewhere in the range of 49% +/- 2% — that is, the true Jones number is somewhere between 47% and 51% (by the way, you will often see that range referred to as the “confidence interval”). Likewise, Smith is somewhere in the range 45% to 49% (47% +/- 2%). … [Read more...] about Polls And Testing: When Is Close No Cigar?
Close minded closed minded
3. Discover the Power of Mind-Mapping Techniques Revisit your greatest hits to identify the topics your readers have received with great enthusiasm. Next, try to come up with a series of themes that are somehow connected with the best-loved topics you have already tackled. To simplify this process, you can rely on mind-mapping strategies to help your brain reach its full potential and stay inspired. … [Read more...] about 10 Easy Ways to Get Winning Blog Ideas Going
Fracking Your Content Marketing Digital marketing teams and agencies pay for content discovery platforms to drive traffic to a page to show content traction and conversion to back up the KPI. This can be a big problem for brands who don’t understand why they need to close the Social Loop. Most websites don’t change their content that often, usually just the company’s blog or community content and most certainly social content. Some brands the volume and quality in a highly competitive business requires steady updates. The fragmented messages and lack of continuity is where your customers are falling through the content marketing cracks. Brands acting as publishers need advanced content routing and display technologies to give the customer the same experience they are obtaining on successful publishing sites. Here are 10 ways to consider maximizing your content assets to get more out of your valuable resources. … [Read more...] about Closing the Social Loop Through Content Marketing
Then there’s the type of search that makes me think LinkedIn might get a little nervous. Say you work at Facebook and would like to snag some Googlers? What better way than to figure out who works at Facebook but previously worked at Google. Yeah, Facebook Graph Search can do that: … [Read more...] about Up Close With Facebook Graph Search