Deeper Down the Rabbit Hole Of course, you’ll never be able to determine whether or not someone is actually reading your article by this form of measurement alone, but it’s not a bad place to start. Also, by tracking your read events this way, you’ll be able to get a read ratio, like the one Medium has. … [Read more...] about How to Track Read Time: Content Marketing Analytics
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Video Marketing At Scale At the first Yahoo developer conference back in February, they announced the integration of BrightRoll with the Flurry app network giving monster reach and scale to a potential 9,000 apps. Many brands and publishers, like Complex TV, have a full content creation unit along with advertisers generating content for mobile that is really taking their entire mobile video storytelling to the next level. Opera even launched at the start of 2015 the Opera Mediaworks boasting a Native Video Fund – a multi-million dollar creative fund designed to facilitate and inspire mobile-first storytelling with video. … [Read more...] about 5 Ways Mobile Video Rocks The Catwalk
And the Dreamweaver demo is continuing. Mainly, he’s doing stuff like you’re used to seeing in Flash, lots of animation and things I find so annoying on movie and shopping sites. But he’s doing this all with CSS, rather than having to use Flash. So see, even if Flash dies, Adobe’s got really good design tools that don’t depend on Flash. The Steve Jobs campaign to kill Flash shouldn’t worry them (at least that the message I’m getting). … [Read more...] about Live Blogging Google I/O: Day 1 Keynote
If you’re dealing with thousands or even hundreds of thousands of prospects, it can often make sense to simply remove huge chunks of the least valuable link prospects. Some link prospect sources such as Linkscape, MajesticSEO and our new application provide a scoring method that estimates the value or trust that given pages have earned. These kinds of quality scores make it simple to disqualify massive numbers of prospects that are (most likely) junk. Save them though – today’s trash could be tomorrow’s treasure when you create and launch new linkable assets! Count URL, hostname occurrences in SERPs and competitor backlinks … [Read more...] about 5 Tips For Faster Link Qualification
The outlook for Chrome is unclear. There will likely be an initial wave of downloads among the curious. However it’s not clear that Chrome will penetrate the broader market in the near future. But Google doesn’t need significant market share for Chrome to be a success. It just needs other browsers to imitate, emulate or directly adopt its features and code and improve — in Google’s view of the world. … [Read more...] about How Bright Is The Outlook For Chrome?