Start with a channel-agnostic concept. Don’t start with “we need a video.” Brainstorm without limitations. Understand the audience and your amplifiers. What will entertain, educate, and move them to share? Remember you don’t just want traffic; you want relevant traffic. Identify the overall goals and KPIs. Make sure your content fits them. Tailor the concept to fit different media. Think about how it would look as a video, as an email, as an infographic, etc. Map out the project plan and distribution schedule to ensure cross-channel synergies. … [Read more...] about Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West
Closed mindedness definition
Close variants may have similar or even lower CPCs. This could reflect lower competition on those close variants as not all advertisers are using close variants currently. That shouldn’t last long, though! Close variants can have tremendously greater CPCs for branded keywords, which indicate that branded keywords’ close variants are… no longer branded! … [Read more...] about Tackling AdWords’ New Default Close Variants Matching Behavior
It’s two way. Blurb is exclusive in that it’s meaningless to those who don’t understand the community, who don’t know the secret handshake and who aren’t clued up on the topic - but for those who are “in the know”, blurb is where discussion, debates and drama define opinions and leads to decision making. Within the club, blurb is awesome.fleshing out theories and the results from experiments; it attracts intelligent two-way conversation. It’s why you might tweet about it more, because there’s so much value in the conversation. It’s why you’re more likely to take action, because you’ve heard it thrashed out by a handful of the industry brains. It’s why you're more likely to come back for more conversation. … [Read more...] about The Definitive Guide to Awesome Web Content
Now, since we’re really interested in is the outcome on election day, what we get from the margin of error is an estimate of where the true number for Jones and for Smith might be. A very common way to quote margin of error is at the 95% level. From the Jones-Smith poll, this means that Jones’ “true” number is somewhere in the range of 49% +/- 2% — that is, the true Jones number is somewhere between 47% and 51% (by the way, you will often see that range referred to as the “confidence interval”). Likewise, Smith is somewhere in the range 45% to 49% (47% +/- 2%). … [Read more...] about Polls And Testing: When Is Close No Cigar?
In my own experience, Google treats 302s the same as 301s ever since the 302 status code was updated with HTTP 1.1 to mean “Found” instead of “Moved Temporarily.” Google never changed its documentation on this, either, but I have seen several instances in which link equity was passed through a 302, and John Mueller of Google has been quoted as saying 302s pass link equity. Again, I reached out to Gary for comment, but haven’t heard back. … [Read more...] about Up Close @SMX West 2015