Obviously, only some types of businesses would directly derive value from this sort of promotion, and some types of business locations might consider the added non-customer foot and car traffic to be highly undesirable. (Since Ingress is not widely known yet, there are reported instances of players being questioned by police or even arrested for suspicious behavior. Imagine if police overheard your app declaring that you’d “targeted” a location, that you’re “in range,” and that you’re “successfully hacking”! Difficult to explain. Seemingly sinister.) … [Read more...] about Is Google’s AR Game A Stealth Local Data Effort?
As an example of things to come in the next three to six months, Pann pointed to current integrations such as the Open Table reservations functionality, which displays “Reservations” next to search results when users search for a specific restaurant. Hovering over over the word brings up a window where people can select a date, time and number of diners, and then be delivered to a specialized landing page on OpenTable.com. … [Read more...] about Microsoft’s adCenter Improvements Rolling Out Fast And Furiously
As the above example shows, users searching for simple topics like “shopping” are presented with recommendations on pages to follow in a “People and Pages on Google+” section. And as we know, once a Google+ page is followed, each time a user searches for something related to or mentioned on that page, it will receive increased visibility with the user. … [Read more...] about Latest Google Search Revamp Brings Opportunities For Local Businesses
Your social security or government ID number Your bank account or credit card number An image of your signature Explicit content which violates … [Read more...] about Google Releases Improved Content Removal Tools
The San Francisco Chronicle article talked about some businesses that looked at the feedback their businesses received in review sites and then made positive changes to their businesses because of that feedback – and now encourage customers to write more reviews about them. Do your customers discuss your business on one of these review sites? … [Read more...] about The Growing Power of Online Reviews