Wildshark’s spider will search your website for missing titles, duplicate titles, and overly short or overly long titles. They do still have the short Google title limit in place, so use your judgment there. They also look for missing or duplicate meta descriptions, which can be quite important and indicate duplicate content issues as well. They’ll even check if your meta description is too long for Google’s results display. They’ll look for missing H tags, duplicate H tags, or overused H tags, as well as pages that have overly long or overly short H tags, which can indicate issues with closing a tag in the code. The tool also looks for broken links, though I don’t believe it checks for redirects or other valid status codes, and it checks for image ALT tags. … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?
Cloud storage file size limit
!bq load --autodetect --source_format=CSV bert_intent_questions.intent_predictions gs://bert_intent_questions/intent_predictions.csvAfter we have our predictions in BigQuery, we can connect it to Data Studio and create a super valuable report to helps us visualize which intentions have the greatest opportunity. … [Read more...] about More Automated Intent Classification Using Deep Learning
Many search marketers rely on competitive intelligence supplied by firms that rely on panel-based data gathering. While panel data can be quite valuable given a large enough sample size, in practice panels are very expensive to maintain, which limits the depth and breadth of data that these firms can afford to provide and often renders panel data prone to inaccuracy. Further, only a fraction of any panel actually shops in a given category, so panel data becomes even less reliable as you drill down to specific keywords and competitors. … [Read more...] about Why Competitive Benchmarking is Integral to Paid Search Success
Remember, scaling your agency is all about the people. The tools we discussed above are meant to complement them. Before choosing which software to use, think — what fits my current company direction and vision best? What will the team like using most? … [Read more...] about 8 Project Management Tools for Scaling a Digital Marketing Agency