Wildshark’s spider will search your website for missing titles, duplicate titles, and overly short or overly long titles. They do still have the short Google title limit in place, so use your judgment there. They also look for missing or duplicate meta descriptions, which can be quite important and indicate duplicate content issues as well. They’ll even check if your meta description is too long for Google’s results display. They’ll look for missing H tags, duplicate H tags, or overused H tags, as well as pages that have overly long or overly short H tags, which can indicate issues with closing a tag in the code. The tool also looks for broken links, though I don’t believe it checks for redirects or other valid status codes, and it checks for image ALT tags. … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?
Cloud storage file size limit
We will rebuild the intent classification model we built on part one, but we will leverage pre-training data using a BERT encoder.We will test it again against the questions we pulled from Google Search Console.We will upload our queries and intent predictions data to BigQuery.We will connect BigQuery to Google Data Studio to group the questions by their intention and extract actionable insights we can use to prioritize content development efforts.We will go over the new underlying concepts that help BERT perform significantly better than our previous model.Setting up Google ColaboratoryAs in part one, we will run Ludwig from within Google Colaboratory in order to use their free GPU runtime. … [Read more...] about More Automated Intent Classification Using Deep Learning
To top it off, Bed Bath & Beyond’s branded terms account for 19 percent of their impressions versus only 7 percent of Pottery Barn’s impressions, meaning that many more people are searching the brand name and navigating their way to Bed Bath & Beyond’s website using paid search than are searching on Pottery Barn’s brand name in order to navigate to their website. This suggests that Bed Bath & Beyond has stronger brand recognition, which is causing its ‘owned terms’ to be searched more often. … [Read more...] about Why Competitive Benchmarking is Integral to Paid Search Success
Remember, scaling your agency is all about the people. The tools we discussed above are meant to complement them. Before choosing which software to use, think — what fits my current company direction and vision best? What will the team like using most? … [Read more...] about 8 Project Management Tools for Scaling a Digital Marketing Agency