John Gagnon John is currently a Bing Ads Evangelist with a fairly impressive resume of hands on experience running large scale Bing Ads campaigns. John has invested his time and energy into the industry with 50+ presentations under his belt and is a very active contributor to several industry blogs and The Huffington Post. John's presentation was certainly quite enjoyable as it showcased some of his passion of search marketing but also what is possible beyond Google. He also demonstrated where Microsoft is going with voice search with Cortana and Windows10, which was fairly impressive. You can find John on Linkedin and on Twitter and you can find his presentation here. If you have specific Bing Ads product questions you can ping their corporate account here. … [Read more...] about Exclusive Insight From 6 Speakers
Cloud storage issues to consider
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: June 4, 2012
SERPStat is a great app, but it’s limited to 30 queries for the free scan before you need to buy a plan.DeepCrawl has a very robust scanner and has a lot of extra features, but costs you $80 per month to start.WebBee is a free tool that does a lot of what Screaming Frog will scan, but has a few limitations, including a lack of technical support and only a single machine license.BeamUsUp is free and robust, but is only available for Windows. It does URL and meta data scans, duplicate content scans, and exports to Excel or Drive.Of course, Screaming Frog is still the gold standard. I really recommend saving up for it if you possibly can. … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?
On the flip side, I’ll move pretty much anything from my calendar to review someone’s code. Nothing I love more than reviewing code with someone. I really wish I had found that person in the beginning. Meetups are great for that, especially because many of the people going are just getting into it. I’d recommend partnering with someone slightly ahead of you who can speak your language. An expert likely doesn’t remember what it’s like not to know. I run into this all the time with our devs. They’re incredibly smart and have that CompSci background, but it’s like explaining what the moon is to a dog sometimes. Some things I just leave on the table because I’m not there yet. … [Read more...] about A Non-Coder’s Journey to Becoming a Data Engineer
BrightEdge. Less well-known, Brightedge tracks lots of rankings, but also includes some other competitive stuff you’ll want to look at. Super-powerful and super-tunable. Setup lag is annoying (you have to wait a few days after submitting a keyword set) but if you want big-time share of voice analysis, it’s the winner. It’s also by far the most expensive of the list. … [Read more...] about What Is In Your Enterprise SEO Toolkit?