The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
Are you a robot? A spammer? A sock puppet? A trusted author and content developer? A trusted agent in the eyes of Google? (More on trusted agents below.) When you interact on a social network, or write a review online or update information to an internet mapping service, how much does the service you are using trust the content that you add, or the changes that you might make? These aren’t rhetorical questions, but rather ones at the heart of approaches from services like Google Web search and Google Maps, which are focusing more and more upon social signals and social collaboration to provide the information that they do to the public. If you’ve seen a +1 button within Google’s search results or on a site, and you’ve clicked upon it, or shared a page or post or site in Google Plus with others, you’ve engaged in endorsing the work of the author who created that site. How much weight does Google give that endorsement? If you find an error on a Google Place … [Read more...] about Are You Trusted by Google?
The creative is stellar. Headline and value prop impactful. Hero image delightful. But peeps ain’t converting. Because the single biggest conversion killer is lurking behind the scenes, completely untouched. Which is a shame, because speed (or lack thereof) often has a bigger impact on campaign conversions than any of that other stuff. The Impact of Speed Google experienced a 20% traffic drop years ago as a result of a 0.5-second delay — 0.5! Think that’s bad? If an e-commerce page fails to load in under three seconds, it stands to lose nearly half its traffic. As a result, some of the savviest online brands now load in under a second. Less than one second! The impact of speed only becomes exacerbated on mobile, where limited processing power and spotty connections are the norm. According to Kinsta’s excellent page speed guide, 74% of people on mobile would abandon if the page doesn’t load in 5 seconds. And this is a world where mobile internet usage is … [Read more...] about 11 Ways to Boost Page Load Time
Online security is no longer an optional extra for businesses – it’s the basic price of admission for businesses of all size. One of the most basic forms of online security is switching to HTTPS hosting. Of course, there are loads of factors to consider, but aside from the advantages of presenting a safe and secure website to your visitors, switching to secure HTTPS hosting (as opposed to HTTP) is good for business. As well as reassuring your visitors, HTTPS is actually endorsed by Google. And in the coming years, the question isn’t going to be so much whether you need to migrate to HTTPS, it will be when are you going to switch. The problem is that many businesses, smaller ones in particular, are not making the change. Recent research indicates that HTTPS adoption is in the 2% to 3% band. But if you are not prepared, or you’re not familiar with this sort of thing, then all you need to do is to follow the steps below to ensure that your site is migrated safely, … [Read more...] about A Step-by-Step Guide to Migrate Your Site to HTTPS
Does your site collect sensitive visitor information such as passwords, credit card information, or personal data? If so, be warned: by the end of January 2017, Google Chrome will begin marking sites without HTTPS as non-secure. Put another way; Chrome will now require HTTPS for sites that collect sensitive information. If you have not done so already, protect your visitors and your site with an SSL certificate and migrate to HTTPS. Reel It Back – What Is HTTPS? HTTP (HyperText Transfer Protocol) and HTTPS (HyperText Transfer Protocol Secure) are both protocols, or languages, for passing information between web servers and clients. All you need to know is that HTTPS is a secure connection, whereas HTTP is unsecure. With a standard HTTP connection, it is possible for unauthorized parties to observe the conversation between your computing device and the site. This “conversation” is typically mundane, unless you are entering sensitive information such as your password, … [Read more...] about Google Is Requiring HTTPS for Secure Data in Chrome
If you can increase the speed of your site, traffic can increase and conversion can double. Here I won’t just be talking about your website speed, but the overall “speed experience” of your online business. A 2015 Microsoft study that surveyed 2,000 people and monitored brain activity of 112 additional people with EEGs, revealed that the average human attention span has reduced to eight seconds, from 12 seconds in the year 2000. Interestingly, declining attention spans is affecting online transactions as well. Here are some interesting statistics on what happens when you delay people’s access to your website: A one second delay in page load time will result in a 7% loss in conversion. 40% of people will abandon your website if it takes longer than three seconds to load. A study that monitored real time data from 33 major retailers found that improving a site’s load time from eight seconds to two seconds boosted conversion rates by 74%. Slow loading sites … [Read more...] about How to make speed a core part of your traffic and conversion strategy