“We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.” … [Read more...] about Google: Click Depth Matters More for SEO than URL Structure
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Millions of people have either the Google Toolbar or Bing Toolbar installed. Although many people don't know this, they might be passing information back to Google or Microsoft about the sites and pages they visit on the web. Most SEO's understand this, but I find most people outside of the industry have no idea. This is an incredible way for the engines to understand actual bounce rate. Imagine you visited a page from Search and spent 12 minutes on the page. Then you either type in another URL directly in the browser or via the toolbar (Google or Bing). The toolbar can pick this up and understand how much time you spent. Again, that's much different than seeing a "bounce" in your analytics package. … [Read more...] about Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO
Apps dominate: In 2020, most people will prefer to use specific applications (apps) accessible by Internet connection to accomplish most online work, play, communication, and content creation. The ease of use and perceived security and quality-assurance characteristics of apps will be seen as superior when compared with the open Web. Most industry innovation and activity will be devoted to apps development and updates, and use of apps will occupy the majority of technology users’ time. There will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives. … [Read more...] about Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”
Findable Can users find your product? In the case of websites, is the information and content easy to find? This about Wikipedia. As soon as you land on the page, you know exactly where the content is and what to expect. In the vase of a Wikipedia biography, the first sentence usually contains the pronunciation of the persons name. The right corner usually has a box with a picture as well as info on birth dates, education, and profession. It doesn't matter who the person is, if you go on Wikipedia and look at the biography you will be able to find the information you are looking for. … [Read more...] about UX: What Is It And Why Does It Matter?
Ten years ago, the world was just warming up to the power of social media and its influence on the World Wide Web. Back then, most consumers were just starting to become aware of YouTube’s marketing power, Facebook was starting to open itself up to audiences outside of college students, and blogging was just starting to become mainstream, as everyone from CNN to Mashable began investing in new, niche content in the form of top lists and how-to articles. … [Read more...] about Do organic keyword rankings matter anymore?