Cnn town hall bernie sanders

Google is attending and sending high-profile representatives to speak at the US FTC’s “town hall” meeting, which starts today, on “behavioral advertising.” The broad phenomenon of behavioral targeting will be under scrutiny as privacy and consumer advocates presumably point out the risks of the practice. On the rewards side will be Google and other Internet stakeholders who argue that without advertising – and increasingly personalization – the Internet as we know it wouldn’t exist. Tim Armstrong, Google’s President of North American Advertising and Commerce, as well as two Google attorneys, Nicole Wong and Jane Horvath, will be there to speak. Specifically, Horvath, who is Google’s Senior Privacy Counsel, “will talk about [Google’s] efforts to innovate in the area of privacy.” To that end, the company has created a new YouTube channel around consumer privacy issues, called the Google Privacy Channel. … [Read more...] about Google Sends Speakers To FTC Town Hall Meeting On Behavioral Advertising

Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment (and the preference) towards the elections. Linkdex has released a search report named the United States of Search and it offers interesting interactive data by comparing the candidates, the topics and even the websites, both across all the states and divided state-by-state. According to the analysis of the search results, Donald Trump is the most searched candidate among all states, occupying 31.59% of all the searches, with Bernie Sanders being second with 21.19%, while the other candidates are much further behind the first two. Search data allows candidates to measure the interest, but also the variations from state to state and … [Read more...] about How organic search might influence the 2016 US election

Today is Super Tuesday, which means that voters in 24 states are carefully reviewing their candidate research and doing last minute thoughtful analysis in preparation for voting in the primaries. Well, maybe that’s hopeful optimism, but in any case, the place these voters are turning to for information is increasingly the internet. Makes sense, as after all, the internet continues to play a larger role in how we get information generally. And in the case of politics, this turn to digital is in some ways bringing back the roots of American politics — when communities got together and discussed the issues in town halls and parlors. The politicians are more accessible than ever before via their online presence — from web sites to Twitter accounts to YouTube videos. And voters can discuss the issues in real time: live blog the debates, exchange ideas on discussion forums, create Facebook groups. Of course, politics have also made their way into online advertising. … [Read more...] about How We’re Using The Web In The 2008 Elections

Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to see them. But for Facebook specifically and ad tech broadly, it’s early days in emotion. Facebook still has to figure out how to get more users to react with its nuanced responses while the ad tech industry grapples with creating more sophisticated behavior modeling to help improve programmatic marketing. A Brief History of Reactions For Mother’s Day, Facebook tested out a temporary flower-shaped Reaction meant to express gratitude. It marked the first adjustment to its Reactions since Facebook’s February announcement that it was extending the Like button to include a broader range of emotions, such as Love, Haha, Wow, Sad, and Angry. In a press release, Facebook said the change was the culmination of more than a year of global research into user preferences and behavior. And, by some … [Read more...] about 12 Ways You can Use Facebook Reactions

In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it up at the Oscars, the NBA playoffs and the Scottish independence referendum (among others) with strikingly accurate predictions. While the Predicts experiences have never been intended as an opportunity for advertisers, the reality is that on average they result in a 50-percent increase in search traffic year over year for those related terms and a 20-percent lift in “likelihood to use” Bing against Google in perception surveys. As a marketer, I look at this as an opportunity. So I decided to dig into the Bing Elections 2016 experience to see what makes sense for advertisers who are looking for more volume. Here’s what I found out: 1. The Elections 2016 experience on Bing is incredibly engaging This means searchers are apt to spend more time on the search engine results page (SERP). Not … [Read more...] about The Election: More searchers, more opportunities