If you're anything like me, you like to be able to customize things. You like a little extra juice on top of the standard options. You like to let your personality show through and you like to see a little personality from others. It's one of the reasons I reluctantly joined Facebook, though LinkedIn is the social network I find to be more practical. That's why I was so happy to hear the news about LinkedIn applications. Reid Hoffman announces the launch of the new LinkedIn applications on the LinkedIn blog: This initial roll out features productivity applications that range from gathering information that professionals around you are generating to enhancing your abilities to collaborate and communicate more effectively. You'll be able to work much more closely with your contacts on LinkedIn with tools such as file sharing, project management, business trips and many more. The nine applications that you see live today on LinkedIn include productivity enhancing applications from … [Read more...] about LinkedIn Gets even More Useful with the Addition of Apps
Collaboration tools used in the business world today
Google said the announcement includes discussion on $25 million in new grants and investments to initial partners. If you want to listen in on the conference call, you can find the phone numbers and confirmation code at this release. Postscript: Twitter, Facebook called on for higher purpose from News.com seems to discuss at least one of those five initiatives. Postscript 2: Google has posted the release and a blog post with the details of the five initiatives. Google.org supports efforts to empower communities to predict and prevent events before they become local, regional, or global crises, by identifying “hot spots” and enabling a rapid response. Rapid ecological and social changes are increasing the risk of emerging threats, from infectious diseases to drought and other environmental disasters. Google.org is initially focused on Southeast Asia and tropical Africa. In Southeast Asia, a hot spot for SARS and potentially bird flu, Google.org is working with partners to … [Read more...] about Google.org To Announce Five Strategic Initiatives Today
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have a lot of places to go at once. The app comes from OnTerra and is called the “RouteSavvy” Route Optimizer.The idea is that, when you have several places to go […] FTC Ends Google WiFi Inquiry, No Penalties Announced Satisfied with Google’s recent emphasis on improving user privacy practices, the FTC has ended its investigation into Google’s collection of personal data earlier this year via its Street View photography service. The commission is not penalizing Google for what happened.In a letter to Google attorneys dated October 27, 2010, David Vladeck of the FTC’s Bureau […] New Place Search Shows Google’s Commitment To Local Today Google formally rolls out its … [Read more...] about The Day In Search, October 27, 2010
Chalk and cheese? Oil and water? Facebook users and MySpace users? Just how different are search marketers and display advertisers? Just three years ago, these two groups of people would be completely segmented, often sitting at opposite ends of an agency office, rarely collaborating on projects and with a slight dislike of each other. Their ways of working were very different, their basic principles were alien to each other, and the amount of free gifts received at Christmas by media planners always turned an angry eye from the search marketers, long since forgotten by the Google gift giving machine. I even remember a new business pitch many years back where the media planner walked in and introduced themselves to the search marketer who shared his office, thinking it was the client! A search marketer by nature is quantitative. Their world consists of spreadsheets, tiny details and a lot of testing. They are held to rigorous goals, with every click and conversion tracked to the last … [Read more...] about Why Search Marketers Are The Future Media Planners
With 2015 wrapping up, let’s take a look at what articles related to AdWords got the most social sharing activity. I used BuzzSumo to look up the combined number of shares on Facebook, LinkedIn, Twitter, Pinterest and Google+. Judging by the most shared articles, here’s what people in the PPC world thought was noteworthy in the past year. New Features AdWords is constantly changing, and while most updates seem to get a shockingly low number of social shares — for example, an article about AdWords Scripts support for shared negative lists was shared just 31 times — there were a few topics that stood out and got thousands of shares. Customer Match This new type of audience list was the most shared new feature in AdWords (shared 7,500 times) and also one of the top shared topics about AdWords in general. One of AdWords’ strengths has always been its ability to target searchers at the moment of relevance when they’re searching for the right keyword. Now, … [Read more...] about Can You Guess What Was The Most Shared AdWords Content In 2015?