“Negative” metrics — you might prefer the term “De-optimization Metrics” — can be just as important to your continuous optimization efforts as your positive ones. The purpose of a negative metric is to isolate for you the deleterious effects … [Read more...] about Thinking About Your Negative Metrics
Click fraud is a major concern to most advertisers. While advertisers should monitor their PPC activity and be aware of any possibilities of click fraud, there are several tools within Google AdWords and Yahoo Search Marketing accounts which can help to protect advertisers from … [Read more...] about Combat Click Fraud By Blocking Low Quality Traffic
I wrote this in a comment on SERoundtable and Barry Schwartz beat me to the punch recently. Danny also addressed it in passing in a Q&A with Matt Cutts, but I wanted to elaborate on this even more. Think of this as an open letter to Google, or just a general expression of how … [Read more...] about Should We Disavow Links To Combat Negative SEO?
The past month or so, I’ve been losing sleep over negative SEO. And trust me: of all the things that I could be doing other than sleeping, thinking about negative SEO is at the bottom of that list. Maybe it’s the surge in extortion emails surfacing. Maybe it’s … [Read more...] about Should You Really Spend Your Time (And Resources) On Negative SEO?
The reason it’s so difficult to reverse-engineer ranking algorithms is that not only do the “ingredients” change, the proportions are constantly being tweaked as well. This is why even if we could confirm, beyond all doubt, every search engine ranking factor … [Read more...] about 3 Unignorable Components Of A Sustainable Web Presence
The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go over three ways to combat the new laws of close variants that are taking over PPC keywords. Background Google and Bing have allowed the use of … [Read more...] about 3 Ways to Combat the New Laws of Close Variants
Facebook recently announced they will be rolling out an update to their News Feed designed to reduce the appearance of the kinds of posts users frequently flag as spam. The goal of News Feed is to deliver the right content to the right people at the right time so they don’t … [Read more...] about Update To Facebook News Feed Designed To Combat Business Page Spam
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what? Yes, negative SEO exists and can impact your site’s … [Read more...] about How to Combat and Recover from Negative SEO Attack?
Negative SEO is something of a boogeyman. Some will say it doesn’t exist. Some say it exists, but it’s largely ineffective. Some are in awe of its power, claiming it’s capable of taking down even top ranked sites. Still others claimed to have personal experience … [Read more...] about How to Immunize a New Website Against Negative SEO
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative keywords even since I wrote my first AdWords book in 2010, where I proclaimed that you should spend as much time researching negative keywords … [Read more...] about 6 Tactics to Double the Impact of Your Negative Keywords