We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions It’s a good method and, as far as we know, it works very well. But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What if it’s a blogger complaining about your services, or a news publisher reporting on some incident regarding your brand? How Web Brand Mentions Affect SEO Today Brand Anchor Text Backlinks Unlinked Brand Mentions or Google Implied Links Branded Search Queries How Does Google Treat Negative Brand Mentions Google’s Search Quality Evaluator Guidelines How The Google Algorithm Works Will Negative Brand Mentions Affect Your Google Rankings? Is All Publicity Good Publicity? Handling Negative Mentions From a Search Point of View Handling Negative Mentions From a Backlinks … [Read more...] about Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?
“Negative” metrics — you might prefer the term “De-optimization Metrics” — can be just as important to your continuous optimization efforts as your positive ones. The purpose of a negative metric is to isolate for you the deleterious effects you may inadvertently be having on your positive metrics. A negative metric is not necessarily something you want to get less of. For example, one might mistake “reduce bounce rate” as a negative metric — but really, it’s just a more convenient way to refer to the positive metric of “increasing the un-bounce rate.” Rather, a negative metric is something you look at to ensure that, when you have success with your positive metrics, you aren’t penalizing yourself elsewhere. I covered this earlier when I discussed the value of nothing. If conversions go up (a positive metric) but qualified leads go down, you want to know this. If the qualified leads go down with lesser … [Read more...] about Thinking About Your Negative Metrics
Click fraud is a major concern to most advertisers. While advertisers should monitor their PPC activity and be aware of any possibilities of click fraud, there are several tools within Google AdWords and Yahoo Search Marketing accounts which can help to protect advertisers from potential click fraud. Many industry observers suspect that the majority of click fraud occurs on the content network, rather than in search results. This does not mean that the content network contains inherently poor traffic; many advertisers report having lower cost per conversions on the content network than search. However, the network is often misunderstood. Therefore, the first item to consider is techniques for optimizing the content network. Second, it is worth noting on the content network that not all clicks are priced equally. Google uses smart pricing, and Yahoo uses’ quality based pricing to lower the price of a click based upon several quality factors. Therefore, when examining metrics on … [Read more...] about Combat Click Fraud By Blocking Low Quality Traffic
I wrote this in a comment on SERoundtable and Barry Schwartz beat me to the punch recently. Danny also addressed it in passing in a Q&A with Matt Cutts, but I wanted to elaborate on this even more. Think of this as an open letter to Google, or just a general expression of how I feel about this conversation. It honestly doesn’t matter to me. The bottom line is that I think this issue could easily be avoided and search engines should have no issue implementing this. What I think Google in particular is failing to realize, is that there are good SEO’s out there that want to help them succeed. I mean, of course we all want our clients to out rank their competitors, but there is a big part of us that I think Google has “won over”, so helping them improve their engine, would be a win for not just our clients but the SEO community as a whole. How I See This Working We submit things to Google all the time. We submit, XML sitemaps, robots.txt files, and we even … [Read more...] about Should We Disavow Links To Combat Negative SEO?
The past month or so, I’ve been losing sleep over negative SEO. And trust me: of all the things that I could be doing other than sleeping, thinking about negative SEO is at the bottom of that list. Maybe it’s the surge in extortion emails surfacing. Maybe it’s Google continually softening its stance on whether negative SEO actually does exist. Maybe it’s my own paranoia. Regardless, I’ve wrestled with this internally for quite some time, and it’s time to get these thoughts on paper. First, The Basics Negative SEO is when someone attempts to ruin your organic rankings through practices that violate the search engines’ algorithm. It’s a real threat — especially for smaller businesses whose lifelines are their organic search rankings. When you consider that organic search makes up 51% of all website traffic, it’s something every digital marketer needs to at least be mildly concerned about. Your backlink profile is the most common … [Read more...] about Should You Really Spend Your Time (And Resources) On Negative SEO?
The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go over three ways to combat the new laws of close variants that are taking over PPC keywords. Background Google and Bing have allowed the use of close variants since early 2014. In August, Google announced they would be rolling out variants as mandatory across all accounts in September, stating: Example: [Women’s Hats] would show for the exact term, plus a few variants like woman’s hats, womens hats, and maybe a misspelling or two. Since the launch, the variants have been much more liberal in their matching. I have seen new phrases being formed and words added like “for”, “to”, “best”, along with other intent-changed variations. So I went to Twitter to ask other professionals and much to my surprise, I wasn’t the only one experiencing more than ‘variants’ in drastic ways, completely … [Read more...] about 3 Ways to Combat the New Laws of Close Variants
Facebook recently announced they will be rolling out an update to their News Feed designed to reduce the appearance of the kinds of posts users frequently flag as spam. The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them… Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. According to the announcment, many of these spammy posts are published by Pages in an attempt to manipulate the News Feed and get more organic exposure than they normally would. The update specifically targets three broad categories of spammy behavior. They are as follows: Like-baiting When a post explicitly asks users to like, comment or share the post to increase organic reach it is considered “like-baiting.” Since users tend to respond to the call to action of liking, … [Read more...] about Update To Facebook News Feed Designed To Combat Business Page Spam
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what? Yes, negative SEO exists and can impact your site’s performance on Google. Scraped content from your website, spammy links, and unnatural anchor text are all evidence that your site might have been a victim of negative SEO. While it is difficult to avoid an attack, especially for larger sites, it is not impossible to stay protected. What Exactly is Negative SEO? Negative SEO is when someone uses unethical, black hat techniques to harm a website’s rankings in the search results. Basically, they do everything Google says not to do in order to make it look you are violating Google policies. Although negative SEO can take different forms, here are some common ways your site can be attacked: Building bad links to your site using unrelated keywords Hacking your website … [Read more...] about How to Combat and Recover from Negative SEO Attack?
Negative SEO is something of a boogeyman. Some will say it doesn’t exist. Some say it exists, but it’s largely ineffective. Some are in awe of its power, claiming it’s capable of taking down even top ranked sites. Still others claimed to have personal experience with it, either as a victim or as part of a history with black hat SEO. On black hat forums, it’s regarded with reverence, just another tool in the toolbox. The way negative SEO works is by simulating unnatural link building activity against other sites. By showing Google that thousands of junk links are being built in an attempt to manipulate your website’s rankings, it’s possible that Google can penalize and/or deindex your site completely – when you have done nothing wrong. Whether or not it’s a threat, and whether or not it’s effective at trashing a young site, it’s worth taking steps to immunize your site against it. Why? Simple: the techniques used to protect … [Read more...] about How to Immunize a New Website Against Negative SEO
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative keywords even since I wrote my first AdWords book in 2010, where I proclaimed that you should spend as much time researching negative keywords as you do researching regular keywords. Today, four years later, I still optimize by this mantra. Since 2010, I’ve worked on hundreds of AdWords accounts, and I have developed negative keyword strategies that can more than double the impact of your existing negative keyword list. The difference between how big of an impact your negative keywords have on your campaign performance is directly linked with how much you focus on the details. Being attentive to details will allow you to see negative keyword opportunities where you didn’t see them before. Follow these six tips and you’ll start seeing how professional AdWords consultants manage to build effective negative keyword lists. 1) Add Negative … [Read more...] about 6 Tactics to Double the Impact of Your Negative Keywords