Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. Within Google Ads came a tool that enabled businesses to look at how many searches there were per month for almost any query. Google Keyword Planner became the de facto tool for keyword research in the industry, and with good reason: it was Google’s data. Not only that, Google gave us the ability to gather further insights due to other metrics Keyword Planner provided: competition and suggested bid. Whilst these keywords were Google Ads-oriented metrics, they gave the SEO industry an … [Read more...] about Evolving Keyword Research to Match Your Buyer’s Journey
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What separates good marketers from great marketers?Planning.Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late.Make sure your planning starts with this 2019 marketing calendar (including free templates).It’s filled with traditional and wacky holidays, major sporting events, awards shows, and cause movements.As you’ll soon see, there are so many special days, weeks, and months to remember!This post will totally simplify your life in 2019. Bookmark it and come back whenever you need some creativ ideas.Speaking of which…Want some amazing content marketing ideas, too?I’ve included some of my favorite campaigns from this year to inspire you.So, feast your eyes on this exclusive marketing calendar for 2019 — from Amazon food drives and AI to Facebook communities about PSL — get excited for all the festivities to come.Sidebar: I will be updating this calendar for 2020. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Yes, Twitter Is Down For Some, Having Site & API Issues Can’t log into Twitter? Can’t access profile pages or load particular tweets. Finding Twitter just unstable? Your Twitter client not working? It’s not you. It’s Twitter. I’ve been having problems with Twitter for about 20 minutes now, all of which I’ve described above. Now, Twitter’s officially posted that it is indeed having issues, saying: Some […] Feedly Outlines RSS Roadmap, Touts 68% Conversion Of Testers To Active Users With less than a month to go until Google Reader shuts down on July 1st, Feedly has shared what it’s been doing — and still plans to do — as RSS users search for an alternate feed reader. In a blog post, Feedly also says its userbase has been growing since Google’s … [Read more...] about Marketing Day: June 3, 2013
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans. Here are the most popular questions — and my answers. It depends on several factors, but here’s what I recommend. Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages. Offer alternative items. If specific products are sold out, offer highly relevant alternatives through widgets on the site. Some … [Read more...] about 17 SEO Best Practices That Could Double Your E-Commerce Sales
Everyone knows the importance of search engine optimization. There are millions of pages on the web devoted to explaining the methodology necessary to increase traffic to a website. The real shame is many sites that are successful in driving traffic are failing at maximizing the revenue potential. Don’t be that guy. By applying a few simple, but proven and effective principles, you may not always double your revenues, but you are very likely to achieve a meaningful improvement. Communicate UVP in 8 Seconds or Less A 2015 study by Microsoft, as reported by Yahoo, concluded the average attention span is now 8 seconds. This is down from 12 seconds in 2000. If you fail to deliver a unique value proposition that is attention-grabbing and easy to understand, you risk losing a customer. In order to make that happen, your UVP (unique value proposition) needs to be clear and relevant to your customer’s wants or needs. It should emphasize benefits like how to solve a problem or … [Read more...] about Double Website Revenue With 0% Traffic Increase