Don’t get your client in trouble. What you don’t know can hurt your client. Unlike other businesses offering professional services, attorneys and law firms are subject to limitations with online content. These limitations dictate what can and cannot be advertised or otherwise asserted. The rules vary by state, so it is important for any web designer or SEO specialist to consult the rules regarding attorney advertising in the state or states where their attorney clients practice and then follow those rules. There will be much more to it than simply slapping a “This is not legal advice” disclaimer in the footer. Below are some examples of rules regarding law firm web content — they are by no means comprehensive. Again, please consult the attorney ethics rules in the state(s) where your client practices law for the rules applying to your client. First, web content such as websites, blogs, advertisements on others’ websites and emails is generally … [Read more...] about What You Need to Know About Law Firm SEO Ethics and State Laws
Commonwealth debt collection
For years now, there has been some discrepancy between statements from Google Local engineers and general optimization advice from some local search marketers where reviews and ratings are concerned. So, what’s the skinny? Rating values may simply not affect your rankings. Read on to see why. Ratings Vs. Reviews A rating is usually a qualitative measure — essentially, a numerical score which a consumer selects when critiquing a business — such as on a 5-point or 10-point scale, or one to five stars, grades between “A” or “F”, or some other qualitatively measured scale between “poor” and “excellent.” A review is typically some text one has written about a business. The two are often used in the same breath when talking about rating or reviewing businesses, and the two activities are often combined in the same process when users are encouraged to provide feedback about a business. In this article, we’re primarily … [Read more...] about Should You Count Reviews & Ratings Out In Google Local Rankings?
Almost everyone, it seems, has received one: a call falsely claiming that your business listing on Google is about to expire. Many people also receive deceptive robocalls from marketing companies claiming to represent or be authorized by Google. One such UK-based company, Movette, was just shut down by regulators for using fraudulent tactics to sell a Google My Business (GMB) listings management service. The firm reportedly convinced numerous small businesses to sign auto-renewing annual contracts, worth between £199 to £249 ($260 to $324, approximately) to manage GMB listings on their behalf. After numerous complaints over a two-year period about its fraudulent or misleading business practices, the firm was finally shut down. According to the UK regulator, Movette: misled customers by stating or implying that it represented or was affiliated to Google when in reality there was no such relationship. misled customers by stating or implying that they had an existing … [Read more...] about UK local SEO firm Movette shut down by regulators for deceptive sales practices
I hate it, and I am sure hate it also, when someone calls you and claims they are Google. It happens fairly often, espesially around Google My Business local listings. It is nothing new and it seems like Google can't do anything to stop it. These companies call unsuspecting businesses, claim they are from Google, and threaten that their local listing will be removed if they don't pay up.Well, the UK's Insolvency Service, a government agency in the UK, shut down one such firm doing this practice in the UK. The BBC reports the government agency said this specific firm they shut down did the following:falsely implied that it represented or was affiliated to Google when speaking to clients falsely implied they would lose their listings if they failed to pay it failed to make clear its contracts auto-renewed after a 12-month period used "offensive and threatening" debt collection methodsSound familiar?I just wish there was a faster way to close down these firms.Forum … [Read more...] about UK Shuts Down Company Impersonating Google Over Local Listings
As of today, Google Adwords has been rebranded as Google Ads. This article orginally was written about Adwords, but the branded name has been changed. Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business's profitability like a snowmaker dressing a ski slope – Cha-Ching, Cha-Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months, thanks to Google Ads and search engine marketing (SEM). 1. Find the Best Keywords & Personalize the User's Journey You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality … [Read more...] about How to Skyrocket Profit on Google Ads (6 Best Ways)