Last Friday I attended the Search Marketing for Financial Services session at SMX-London. This session was moderated by Danny Sullivan. The first presenter to take the stage was Chris Cathcart of BigMouthMedia, with a presentation on best practices for financial service companies He started by talking about the status of the marketplace as it currently stands: There has been greater online adoption Expenses have increased (most likely due to the first point) There are more diverse strategies being adopted in the market as companies try to both differentiate themselves, and identify the strategy that works for them There has been a gradual acceptance of new technologies He then talked about the 3 stages of an online campaign - Plan, Execute, and Review. Set the foundations - Planning Set manageable objectives Agree timelines Agree targets Agree reportable metrics Understand the proposition Questions to ask (no assumptions) Who are the key stakeholders How will the … [Read more...] about SMX London Coverage: Search Marketing for Financial Services
Last week I attended and presented at SMX-London. It was a great chance to meet with British search Marketers that don't get to make it out to the US conferences, and to hear a different perspective on familiar topics from mostly British presenters. Friday saw the "Search Marketing for Retail" seminar, which was moderated by Rob Kerry of Ayima.com. The first presenter to hit the stage was Finlay Clark of BigMouthMedia who gave an overview on the topic starting with the challenges online retailers face. The first challenge was in protecting the brand. Make sure that you use the NOODP tag if you're listed in the ODP (DMOZ), as it's likely that your description over there does not contain a strong call to action. If you have affiliates, remember that they are going to be directly competing with you online for your brand, don't let them get in there first, or allow them to get ahead of you. Finally, think about the impact that universal/blended search is having on the SERPs, think … [Read more...] about Search Marketing for Retail – SMX-London
Still wondering whether to attend Search Marketing Expo London? Our speakers have been particularly enthusiastic about telling the world about the conference and what they plan to talk about. Here’s a roundup of what they’re looking forward to at SMX London on May 18-19. Each of the links below points to a blog post where each speaker goes into more detail about what they expect. SEOMoz CEO Rand Fishkin’s 10 Reasons You Must Attend SMX London: “My topic is exposing how the websites who’ve earned the most links in the shortest amount of time have done it – I’m going to be working hard to impress.” Rand offers ten compelling reasons why you should attend—my favorite: “I guarantee even someone like myself is going to come away with a decent amount of new information. As we all know, just one right tip can pay for the entire conference.” Mel Carson from Microsoft’s adCenter: “Gabe Ingalls will be talking on the … [Read more...] about Previewing SMX London: The Speakers Speak!
Search Engine Land’s SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level. As always, you can expect the great content, keynotes, networking activities and meals for which SMX events are famous. With all of the rapid changes that have been occurring with search marketing, we’ve also developed a ton of new content for the show, to help you keep up to speed with cutting-edge knowledge, tools and techniques. While the primary focus of SMX London is on search marketing, there’s ample content for web designers and developers, social media practitioners, public relations people, traditional marketers—anyone who’s part of the team responsible for attracting and satisfying … [Read more...] about The Big SMX London Preview – A Virtual Tour Of What To Expect
SEJ Summit London is rapidly approaching on May 12, and today we’re featuring an interview with Nick Wilsdon, the Group SEO Lead, Group Channel Optimisation at Vodafone. Nick will be speaking on From Search to Store: How SEO Can Empower Your Brand’s Business Units. We still have a small amount FREE tickets available for our inaugural London marketing event, held at the fancy new Ham Yard Hotel. The SEJ Summit series is possible courtesy of our partner, Searchmetrics. Their “search experience optimization” makes digital marketing better, faster, and more profitable. Request an invite today here. Here’s my interview with Nick: 1. Your SEJ Summit presentation discusses how brands can use SEO to influence product and supply chain decisions, such as product demand. What other areas can SEO influence outside of digital marketing? I’ve worked with strategists from across the marketing spectrum and without fail, have always found an angle for SEO in our … [Read more...] about 3 #SEO Challenges for Global Brands With #SEJSummit London Speaker Nick Wilsdon of Vodafone