“What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites. For those who somehow missed today’s big tech news, PRWeb ran a press release saying that WiFi provider ICOA was being acquired by Google for $400 million. Plenty of outlets carried the news, until denials from both parties started circulating. Instead, the release appears to have been written by someone trying to pump up ICOA’s stock. It’s a big embarrassment for PRWeb, which has now issued its own statement on the matter: PRWeb transmitted a press release for ICOA that we have since learned was fraudulent. The release was not issued or authorized by ICOA. Vocus reviews all press releases and follows an internal process designed to maintain the integrity of the releases … [Read more...] about How PRWeb Helps Distribute Crap Into Google & News Sites
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A German design firm is claiming that Google and Google Earth have infringed its patent (USRE44550 E1) and is seeking triple damages under the notion that the infringement was intentional or willful. The firm, ART+COM (“ACI”), makes the following claims: The development history of Google Earth indicates knowledge and infringement by key Google employees Google Earth “bears remarkable similarities to ART+COM’s commercial system, which was developed nearly a decade prior to Google’s introduction of Google Earth” The claimed patent and method for rendering geographical objects (Terravision) was reportedly developed in the mid-1990s by individuals who assigned the patent to ACI, which is not a “patent troll.” The US patent was published late last year. The following is how the complaint describes Terravision: Terravision is a networked virtual representation of the earth based on satellite images, aerial shots, and altitude and … [Read more...] about German Design Firm Claims Willful Patent Infringement Over Google Earth
Human behavior flows from three main sources: Desire, emotion, and knowledge. And Google seems to know this better than anyone. What made the difference between Google and other now left behind search engines was its ability to produce highly relevant results and the constant attention directed to the user’s needs and desires. With the new Knowledge Graph technology, Google redesigns the world of search by trying not only to understand its users but also to anticipate their wishes. What is the Knowledge Graph? Wouldn’t it be great if Google could “understand” YOU? The words you use aren’t just words … they are entities and they refer to real things in the world. Actually, this is possible as Google takes the concept of the traditional search engine and turns it into a knowledge engine that provides users with smarter and more relational search results. The Knowledge Graph might be one of the most revolutionary technologies used in the search … [Read more...] about Can You Optimize Google’s Knowledge Graph?
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference. Firebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web. Current features include Realtime Database, User Authentication and Hosting. However, based on app developer feedback, Firebase is adding more tools to help developers improve app quality and the acquisition and engagement of app users. It is also introducing new monetization tools. Firebase Analytics These new tools are all tied together by Firebase Analytics. The analytics platform is free and unlike Google Analytics, it is designed specifically for mobile apps. That means instead of focusing on page views, impressions or sessions, developers can see what users are doing inside the app, how paid advertising campaigns are performing with cross-network attribution and where users are coming from. All this can be viewed from a single dashboard. A … [Read more...] about Google launches Firebase Analytics for mobile apps
Google has unveiled the Knowledge Graph, which they’re calling the “first step in the next generation of search.” The initial release is gradually rolling out to U.S. English users and consists of three elements: Links to different sets of results based on contextual meanings for any given search term Topic summaries with key facts visible in the sidebar of the SERPs “Information boxes” that offer additional information in the SERPs sidebar based on popular related queries. Google simultaneously announced in a separate blog postthat Knowledge Graph for mobiles and tablets is in the works, with Android 2.2+ and iOS4+ versions rolling out right now. Segmented Results “Slices” The first feature in Google’s new Knowledge Graph gives users the option to choose from sets of results based on various meanings or interpretations of a query. In the announcement, Google uses the query “taj mahal” as an example to illustrate how people … [Read more...] about Google Launches Knowledge Graph, ‘First Step in Next Generation Search’