From Marketing Land: Facebook tests its News Feed with a new form of Related ArticlesApr 25, 2017 by Tamar Weinberg Facebook will show additional articles related to topics many people are talking about before a user clicks to read a story. 5 ways to monetize your social media followingsApr 25, 2017 by Jordan Kasteler Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue - even if you don't have a massive following on Facebook or Twitter. Weather Company's data now available to any advertiser through LiveRampApr 25, 2017 by Barry Levine The new partnership means that the IBM-owned Weather Company will now become what it calls 'an ad product factory.' Step up your advanced Account-Based Marketing strategies with LinkedIn AdsApr 25, 2017 by AJ Wilcox On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to … [Read more...] about Marketing Day: Facebook related articles, weather data & social media monetization
Company policies on social media
It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer service and communication platform and a demographics database all wrapped up in one, so knowing the value of fans and followers can be a big help when deciding how much time should be allotted to social media efforts. Here are some of the ways to measure how much Facebook and Twitter users are really worth. Number of quality fans Many beginning social media marketers believe that the total number of followers or fans is what matters when it comes to having a great presence online, but that simply isn’t the case. Websites that offer programs to garner “1000 followers in 24 hours” or the like absolutely cannot guarantee that these followers are actual real people who are interested in your product and … [Read more...] about How To Measure The Value Of A Fan Or Follower In Social Media
Since 2010 is right around the corner, I wanted to get a bit proactive on our New Year’s resolutions, and do it social media style. There are so many issues in the social realm that this list could be endless, but I chose the 12 most important items to work on in social media in 2010. As you may know, there is no right answer in social media; each company is different, but each of these points can be adjusted for any company. Hopefully this will work as a guide on how to create a better social media presence in 2010! Spend more traditional ad budget on customer service So many problems could be proactively averted if companies would simply treat customers as they should. In today’s social realm, word of mouth travels far and above the vintage physical conversation, and can truly influence users across the globe. By supplementing your products with excellent support and a pleasant experience, you will create brand advocates that will help, rather than hurt you. Imagine if … [Read more...] about 12 Social Media New Year’s Resolutions For 2010
Social media has exploded in recent years in its use to gauge customers’ likes and dislikes and to identify consumer buying trends. Users have migrated from trusting traditional media for reviews, ratings, and recommendations to trusting what their peers have to say in social media. The new age of digital and social media is upon us, and apparently, already dying in some areas. New data shows consumers are rebelling against all the “noise.” In Edelman’s annual Trust Barometer survey, it was revealed that consumers are losing trust in each other when it comes to providing credible information about products or companies. Confidence has dropped by nearly half since 2008 leading to only about 25% of people trusting their peers and friends online for information. While the dip in trust was across the board, there was a large emphasis on social media. ZDNet’s Jennifer Leggio writes: “Social networking used to be innocent, peer to peer conversation and now … [Read more...] about Is Trust In Social Media Dying?
In the full scheme of your business marketing plan, social media mas seem like a small factor. But, social media can actually play a huge role in sales, marketing, branding, and consumer community. A well-developed social media strategy can contribute a lot to a startup’s success. Curious about how others leveraged the power of social to benefit their business, we asked 18 entrepreneurs and YEC members their tips for putting together a formal social media strategy. Know What You Want to Achieve Before you put the time and energy into building a social strategy, ask yourself what you’re trying to achieve via social media. Are you looking to increase sales? Build brand awareness? Solicit more direct conversations with customers? By starting with the end in mind, you’ll be able to build a stronger strategy that directly supports your most important goals. – Brittany Hodak, ZinePak Hire a Dedicated Content Creator/Director It is imperative that every social strategy … [Read more...] about 18 Tips for a Successful Social Media Strategy